August 7, 2020
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A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where you send a visitor after they click on a link in an email, image or an ad.

Sending potential customers to a landing page like this one, is an important part of a successful marketing campaign.

Landing pages have one goal. That goal is to show visitors your offer and provide an opportunity for them to take action. For example, they can sign up, make a purchase or take some other desired action on the page.

To create an effective landing page you must first have a clear understanding of your offer and how it will help visitors. Then you must determine what you want the reader to do once they see the offer. 

Landing pages can help you reach your advertising goals quickly or if they are not done well, they can just sit there, accomplishing nothing.

Where are you sending your readers? 

If you're ready to make an impact in your business, but you're not sure how to take the first step, creating an effective landing page is a great way to start. 

The problem many business owners have when it comes to creating the results they want is that they get stuck. Stuck on design decisions, colors, the right wording etc. and they never create or implement tools like landing pages to get the results they need.

If you're not sure how to create great landing pages, taking a free mini course might be just what you need to start getting better results in your business. 

The free Rapid Implementation Mini Course offered by Thrive Themes may be the solution you need to start seeing results.

This course gives you a full, step by step, video tutorial on creating landing pages that will help you get more leads, engagement and sales.

The benefit of creating great landing pages is better results from the blog posts, sales and lead generation pages you create on your blog.  If used in the right way, these pages will inspire your readers to take action. 

In the course you'll receive examples that show how easy they are to build with Thrive Themes, an affordable, easy to use visual page builder for WordPress.

If you're not already using Thrive Themes, consider making the switch because it provides all in one access to the tools you need to be successful with your self hosted WordPress blog.

You can fire your web developer because Thrive Themes does it all.

Blogging on a schedule is a great long term strategy, but there are other tools that you need to be comfortable with, namely landing pages and sales pages.

These are the tools that work with your blog posts, to help your business get results quickly. Like yesterday.

Landing Pages for WordPress

A Call to Action for Every Blog Post

Landing pages and sales pages are excellent places to send your readers, as part of a call to action, when they finish your blog posts.

Every blogger should have a rapid process that they can use to build and maximize landing and sales pages. They should also know how to measure the results they get. These are skills you'll be introduced to in the course. 

It's About Engagement

If you've been writing blog post after blog post, and you're not getting any feedback or engagement from your audience, chances are you're not using sales and landing pages effectively. 

Getting your blog past the point of "crickets", to the point where you're receiving a constant stream of leads, engagement, and people asking questions about your business is the goal. 

Reaching that goal will help you stay motivated and enthusiastic about your business.

And of course, those results will place more money in your pocket, which is the ultimate goal of having a business in the first place!

It's Your Job to Ship

The underlying principle behind rapid implementation has to do with shipping.  Did you know that as an online business owner, it's your job to ship? Yes, shipping is your job. 🙂

As an Entrepreneur, It's Your Job to Ship

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Photo by Sunyu Kim from Pexels

Shipping in this context is not what you might think.

Shipping in this scenario means putting something of value out into the world.  As an entrepreneur, its your job to ship/deliver something great.  It's hard to reach your business goals when you get stuck waiting for the things we produce to be perfect. 

Things Will Never Be Perfect

It's easy to get stuck in a rut that you'll never dig out of. When starting out you may have a lack of confidence. Being unsure is common... but that lack of confidence has to be tested in order to move your business forward.

If the lack of confidence turns into the need for things to be perfect, you can spend forever trying to make it right, while accomplishing nothing.  

When you're not sure what works, it can be easy to get into a constant state of the "if only" scenario. If only I had this, or if only I had that. 

Things will never be perfect.  And if we get caught up in analysis paralysis, or we allow fear to take over, the result is that we never ship anything.  

The failure to ship is one of the biggest obstacles business owners face. The failure to finish. You can't create something good by thinking about it. In order to determine whether it's really good or if it needs more work, you must ship.

Learn the Rapid Implementation Method in This Course

The solution to the failure to ship (deliver) is what will be covered in the very insightful (and free) Rapid Implementation Mini Course hosted by Thrive Themes.

Where Are You Stuck?

Here are some common areas that might cause you to steer off the path to getting results:

  • The Right Wording
  • Design Decisions
  • Procrastination
  • Social Media
  • Endless Planning
  • Lack of Confidence

Getting stuck making sure you're using the "right" wording is a time waster. And there's a difference between checking things like spelling, grammar, etc., and getting stuck trying to make your copy sound "perfect".

Checking and then checking again to make sure that everything is perfect before publishing can hold you back. Using the wrong tools or not using tools like landing pages and sales pages at all, can get you nowhere fast.

winners never quit

Have you ever spent an entire day on social media, never accomplishing anything? No interaction, no leads, no sales? That happens to everyone in the beginning... until they learn better. 

Think about how beneficial it is to spend the whole day posting and making sure everything looks perfect and getting absolutely no results.

You might as well spend your time dozing or putting your head under the covers and returning to sleep.  

You can go into a cycle of endless planning, analyzing and procrastination that will kill any progress in your business.  

While you're focused on those kinds of activities, the day is gone and you have nothing to show for it. Then a week, or month has passed and you're as frustrated as ever. 

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It doesn't matter if you're just starting out or you have an existing direct sales, freelance, solopreneur, affiliate or network marketing business.

Learn about courses and tools that are designed to help you grow your business. 

Old School vs. New School

There’s an old school way to build a blog or website that may work in a corporate setting where there are millions of products and cashflow is not an issue.

But when you're starting out as a small business or solopreneur, the goal should be to focus on getting results that will build your cashflow as quickly as possible.

Remember, "Good Enough + Published" is 1000x more valuable than "Perfect + Not Quite Ready Yet" @ThrivThemes

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The old school way of developing a website keeps business managers in planning mode for what seems like an eternity.

Back in the day, the goal (when using the old school method) was to build a site that provided customers with information and generated some sales.  At the same time, corporations relied more on brick and mortar stores to drive revenue. 

Today, businesses large and small understand the power of the internet when it comes to driving sales and generating streams of income.

Today's business owner might be responsible for building the website or blog, and running all the other aspects of the business.

If so, it requires a different focus and mindset change to be successful in creating a site that brings in leads, and generates sales on a daily basis. 

This is the key takeaway... If it takes you forever to get your site perfect, you may never launch!

And in the meantime, your ideas and dreams get crushed. You lose enthusiasm and you quit before you're able to make any money!

build landing pages

Building Landing Pages That Get Results

The knowledge you'll gain from this course will help you create and implement conversion focused landing and sales pages quickly.  

You'll learn how to "ship" consistently, helping you reach and exceed your business goals.

This is why you need the free Rapid Implementation Mini Course. It helps you understand how these simple tools can help you get results.

Its all about keeping it simple... Simple website, simple landing page, and simple sales pages.

You'll learn a streamlined process that causes you to spend less time getting it perfect and more time shipping.

The goal in the course is to help you go from spending all day, trying to make things perfect to creating a solution that is good enough... hit publish... and start getting results.

Take Action

Get a notepad to take notes, and allow about an hour (or two) to go through the course.  Progress at your own pace.  

Go over things more than once if needed and take action on what you've learned to accomplish the following:

  • Build landing pages that are simple, and results oriented.

  • Create sales pages that are focused on conversion, whether it's lead generation or sales.

  • Use an affordable, easy to use, drag and drop editor with sleek, ready to use landing page templates that makes creation fast and easy.  

Knowing how to use these simple tools can make a huge difference in your ability to turn readers into paying customers.

As they say in the culinary industry, presentation is everything. If you can't present your content in a way that is visually appealing, your audience will be less likely to engage and interact with your business. 

You owe it to yourself to make the mindset shift, get unstuck, get that cash flowing and build the business you deserve.

Sign up and Take the

FREE Rapid Implementation Mini Course

Create and implement landing pages and sales pages that work to get results quickly!

Learn the Rapid Implementation Method in This Course

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About the Author

Marvelyn Brown is the founder of Making It Remotely. a blogger and digital marketer focused on online sales and marketing, digital products, crafting and web design. When she's not working, you'll find her working on hobbies and crafts, having fun and relaxing with family and hanging out with friends.

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