April 6, 2024
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It's smart to have your content in as many niche specific places as possible to reach the widest audience. However many of the popular marketplaces aren't that user friendly when it comes to helping creators market to an outside audience.

For example, if you're on a platform like Etsy, chances are most buyers will never see your shop. They will see your listings among a sea of other people who are promoting the same types of listings as you. 

With many online marketplaces, your competitor's listings are right there next to your listings, making your items more of a commodity than a valuable, one of a kind solution.  

We're using Etsy as an example here, but there are many other marketplaces that look and operate similarly. 

Take a look at the Etsy listings in the example below. There are several creator's listings on this page. It makes it hard for viewers to see everything you have to offer and makes it hard to show off your unique selling point. 

The only time your business will benefit is if your listing is selected by a potential customer and purchased. Then and only then will you have an opportunity to make a connection with people who are interested in what you have to offer. 

The reality is that most online marketplaces have rules that must be followed or your content can be restricted or eliminated from the platform. These platforms are great if they work to help you sell products, but they are really competitive and designed so that the owners of the platform benefit over an above any benefits you might receive. 

Watch the quick video demo below to check out one of our templates. To learn more about this template, click here.

The Benefits of Using Website Templates

In addition to the benefits we've already discussed, here are nine benefits you'll receive when you use website templates.

1. Fire Your Web Designer: Website templates are cost effective, often more affordable than hiring a web designer or developer to create a website from scratch, making them a budget-friendly option for entrepreneurs.

2. They Save Time: Templates provide a "done for you" structure and design, significantly reducing the time it takes to launch a web presence. This allows entrepreneurs to focus on other aspects of their business.

3. They Provide a Professional Appearance: Website templates give entrepreneurs access to a high-quality, professional lay out and designs that can enhance the credibility and trustworthiness of their brand.

4. They're Easy to Customize: While templates offer a pre-designed framework, they also allow for customization to align with the entrepreneur's branding and preferences. This flexibility enables entrepreneurs to create a unique online presence.

5. You'll Have a Responsive Design: Most modern website templates are built with responsive design, ensuring that the website looks and functions well across various devices and screen sizes. This is crucial in today's mobile-driven world.

6. Access to Advanced Features: Website templates include advanced features like e-commerce integration, lead generation forms, social media integration, and more. These features enables entrepreneurs to enhance their website's capabilities without extensive development work.

7. Support and Updates: Our website templates offer support and regular updates to our templates, ensuring that entrepreneurs have access to assistance and improvements over time.

8. Consistency: Website templates provide a consistent design framework throughout your site, helping to maintain brand consistency and a cohesive user experience across your brand.

9. Scalability: You're not limited to one page. You can easily add new pages as needed to tell your story. For example, you can start with one page, and as your business grows, you can easily scale your website with new features, or functionalities without the need for a complete redesign or overhaul.

A Quick and Easy Solution

If you're a creator who has content in a number of marketplaces and platforms, and you don't have a website that you can send potential customers to, consider using a one page website template to bring your best content together in one place and familiarize potential customers with your brand. 

Think of a one page website template as a detailed link in bio that you can use to tell your story and highlight your best content. Help potential buyers make sense of your brand and recognize how your business helps them reach their goals. 

For example, if you have products, services, collections, tutorials, and courses you offer on Etsy, Gumroad, Walmart, Facebook, Instagram, TikTok, Amazon, and eBay, to name a few of the available shops and marketplaces. To top it off, you might have a YouTube channel or podcast that would benefit your audience. 

That's a lot of valuable content... and a lot of places to keep up with when promoting what you have to offer.  It can be confusing for your audience as well, when they are seeing your content in a variety of different places. 

Our Website Templates

Website templates give your brand a cohesive look, bringing all your best content together in one place. Instead of sharing a zillion different links that send people to scattered content, share one link to your best items. This is a great way to drive traffic to your shops, affiliate offers, live streams and other monetized content. 

  • Canva Templates - These templates provide a stand alone solution that are a great solution if you have no website whatsoever. Have an instant solution that gives you an instant branded web presence. 
  • WordPress Templates - Built on WordPress, enabling you to have a pre-designed format and a responsive design that will grow with your business. Start with one page and expand over time as you add more products and content, providing more insight into your business.  

Take a look at the templates below. These items include a demo that you can try out to see what you'll receive when you make a purchase. 

These templates can be used with Canva or WordPress. Both offer a mobile friendly way to make a connection with your audience. Please note that our Canva templates are not formatted for tablets, but they work well with mobile phones, laptops and desktops. 

Get started by purchasing the templates that best fit your needs. Download and easily customize your one page template with your logo, colors, branding, links to your best content and resources. Because it's one page, you can make it your own in a matter of minutes. 

Once the template looks amazing, you can purchase a domain (instructions included in your purchase and start sending customers to it. Use tools like Google Analytics to measure your results, optimize it and make improvements over time. 

This "done for you" template can serve as a landing page or sales page that you can also use to generate leads that will grow an audience of people who are truly interested in your business.

Generating leads gives you the ability to follow up and build a relationship that you can nurture and grow over time. 

Having a central location for your business helps you quickly establish the know, like and trust factor with your followers and takes them a step further in their journey than what they would ever go based on a social media post or a single listing in an online marketplace. 

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About the Author

Marvelyn Brown is the founder of Making It Remotely. a blogger and digital marketer focused on online sales and marketing, digital products, crafting and web design. When she's not working, you'll find her working on hobbies and crafts, having fun and relaxing with family and hanging out with friends.

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