8 Lead Generation Exercises You Can Use Starting Today to Grow Your Business

There are some important reasons to go through the steps in this article. Take a look at three interesting facts about lead generation and its impact on business growth and passive income:

1. Lead nurturing generates 50% more sales-ready leads at 33% lower cost: Businesses that focus on effective lead generation and nurturing see significant increases in sales opportunities and revenue while reducing costs. 
   
   This helps build a passive income stream by establishing a steady flow of potential customers who are ready to convert over time.
2. Businesses that automate lead management see a 10% or more increase in revenue in 6-9 months: Automating lead generation processes, like follow-up emails and customer segmentation, allows businesses to continuously nurture leads and create passive income by generating ongoing sales without direct daily intervention.
   
   
3. 80% of marketers say that email is the best channel for generating passive revenue from leads: By leveraging lead generation to grow an email list and implementing automated email marketing, business owners can convert leads into consistent sales, leading to passive income .

These statistics highlight the importance of lead generation for creating long-term, sustainable revenue streams with less active effort.

When all these steps are implemented, they will fill your business with traffic, engaged leads, and sales that happen while you sleep. 

Additionally, they are steps you can repeat, test and optimize to work better and better. Take a moment to get started implementing the steps, you need and monitor your results.

Lead Generation Made Easy

These eight steps contain exercises will help you create a lead generation system designed to grow your audience during the holiday season and all year long! You may already have some of these items in place. If not, take a few moments to go through the exercises to fill in any gaps.

To get the best results, you should implement all of these steps to grow your audience. 

Here are 8 steps with buttons below each step, that provides insight and tutorials that show you how to execute each exercise:

Step 1: Define Your Holiday Offer

Let's start with the elephant in the middle of the room. 🐘 It's important to understand as much as possible about your ideal customers to know the best things to offer them. 💌

You need offers that will motivate them to buy what you're selling. And it's hard to create an offer that will connect with a stranger. So do the work to understand your ideal customers and create offers they will love. 

• Exercise: Choose a holiday-specific offer that will attract your target audience (e.g., discounts, a freebie, a guide, or a seasonal product bundle).
• Goal: The offer should provide value and align with your audience’s needs during the holidays.

Step 2: Create a Lead Magnet

• Exercise: Develop a downloadable resource or exclusive content (like a holiday gift guide, checklist, or coupon) that’s related to your offer and valuable to your audience.
• Goal: Capture leads in exchange for this resource.

Step 3: Set Up a Landing Page

• Exercise: Create a simple landing page on your website or through a service like ConvertKit or Mailchimp. This page will showcase your lead magnet and include an opt-in form for visitors to enter their email address.
• Tip: Keep the design clean and focused on the holiday offer with clear call-to-actions (CTAs).
• Goal: Collect email addresses by offering the lead magnet in exchange for the email address.

Step 4: Promote Your Lead Magnet

Step 5: Build a Follow-Up Email Sequence

• Exercise: Create a series of 3-5 follow-up emails to send to leads after they sign up. Here's an example of what to include in each email:
  • Email 1: Deliver the lead magnet and thank subscribers for signing up.
  • Email 2: Provide additional value with holiday tips, ideas, or a special promotion.
  • Email 3: Introduce your holiday offer in more detail and offer a limited-time discount or bonus.
  • Email 4-5: Continue nurturing your leads by sharing testimonials, success stories, and reminding them of your offer’s deadline.
• Goal: Build trust and guide leads toward making a purchase.

Step 6: Optimize for Conversion

Step 7: Engage on Social Media

• Goal: Grow your audience organically and direct them to your lead magnet.
  

Step 8: Utilize Paid Ads (Optional)

• Exercise: If you have a budget, consider running paid ads on Facebook, Instagram, or Google. Target people who fit your ideal customer profile and are likely to engage with your holiday offer.
• Goal: Expand your reach and accelerate audience growth.

By learning as much as possible about your ideal customers, and following these steps consistently, you'll generate more leads, grow your email list, and increase sales during the holiday season.