The goal is to create a workflow that results in generating a lead or a sale. It's important to do something each day that can potential make money for your business.
1. Product Selection
It all starts with products you can promote to earn money. Think of 5-7 products you can promote, one product for each day of the week. For example, if you only want to promote Monday - Friday, chose 5 products. To promote one product every day, chose 7 products.
They can be products you created or affiliate products but you'll need a way to figure out how much you will make from each sale. Sit down and figure out how much you can earn from each product.
Prioritize the products that will earn the most from each sale. Sort them out based on earning potential.
2. Graphic Images
For each product, create a square (1:1 ratio) image for platforms like Facebook, Instagram, Twitter, and TikTok. Add a story sized image with a 9:16 ratio that can be posted on Facebook, Pinterest, Instagram, TiKTok and YouTube.
Your images should drive home the pain points experienced by your target audience, inviting them to try your solution (product).
Include a call to action on your image (text overlay) that invites people to learn more or buy the product. Learning more means that you can send potential customers to a blog post, a video, podcast offer or a mini course.
Place a link to your sales page (cold audience) or shop (warm audience) in the description of your video.
3. Video Marketing
Create one long form video (10 - 30 minutes) for each product that informs your audience. Your videos should highlight the benefits of each product. Your videos can be focused on:
Your videos should grab the attention of anyone who is in the awareness (problem recognition) and research phases of their buying journey. You can also talk about and address any objections your audience may have, or answer frequently asked questions.
Include a call to action at the end of your videos that invites people to learn more or buy the product. Place a link to your sales page in the description of your video.
If you keep your videos less than 10 minutes keep in mind that Canva makes it easy to create clips and highlights, making it easy to create reels from longer videos.
4. Create Video Reels
Create a one minute reel that promotes each product from step 1. Invite people who watch the video to learn more from your video training or send them to your sales page. Check out our article and the One Minute Video Challenge in the resources section below.
5. Sales Page
Create a sales page for each product that has a payment button on it. You can also place a link to the product in your shop. Keep in mind that a shop is for a warm audience, so for example you would send someone who is on your list to your shop. If you're promoting to a cold audience (someone who knows nothing about your business) you would want to send them to a sales page.
6. Blog Post
Create a blog post that identifies the pain points, explains your product as a solution, and handles any objections potential customers may have. You might include a related video or podcast episode to your blog post. Also include a call to action that sends people to your sales page (cold audience) or shop (warm audience) to make a purchase.
7. Social Media
Social media is free and you're leaving money on the table when you don't utilize this resource to the maximum.
We'll start out by giving you the dimensions for each platform, making it easier to create images and videos that can serve double and even triple duty across platforms, so that you're not spending all day posting and getting frustrated.
Post square and story images, reels and long videos about each product. Each one can be distributed once per week, giving you a great mix of social post types that your audience will see each week. This consistent messaging can help your business gain the know, like and trust factor.
You can post video reels on Facebook, TikTok, Instagram, YouTube Shorts and Pinterest. You can use tools like ManyChat on LinkedIn and Instagram to make it easy for visitors to get your content, maybe a lead magnet by commenting a specific word.
Post your long videos (one for each product) on YouTube with an SEO enhanced description and links to your sales page.
8. Sales and Discounts
If you're promoting products you created, consider having a flash sale or promotion code related to a holiday, event or if your visitors take a certain action. If you're promoting affiliate products, monitor your emails for sales and discounts promoted by your affiliate advertisers. Discounts will encourage people to buy your products. Place your marketing elements, images, videos, reels and blog post on a calendar and promote them on each day of the week, mixing up the order and creating new images and video reels each week that highlight various product features. Send them out to all your social media platforms.
9. Email Marketing
Send a brief email update to your list that talks about the pain points, and shares the highlights (what's in it for them) of your products, telling them what they will get when they purchase your product. If you decide to have a sale, be sure to mention your sale, and send out a reminder the day before the sale expires to buy before the sales ends. Gives subscribers a link to your sales pages (cold audience) or shop (warm market) so that they can make a purchase.
10. Monitor, Test and Track
Use a tool like Google Analytics or Microsoft Clarity to monitor your traffic, sales and any feedback. Make improvements and tweaks as needed based on the data you receive from these tools.
Some of the things you can test are colors, titles (headlines), buttons, images, videos, reels, to see what works best.