The Artsy Amateur
Learn about this kind of entrepreneur and they path they should take to start a business.
Who Is the Artsy Amateur?
The Artsy Amateur makes creative items as a hobby for their home, friends and family. Their hobby is fun and they get a lot of satisfaction from starting from scratch to make something their family and friends will enjoy. They might have an Etsy shop or platform where they currently sell products. They are interested in moving at some point in the future to a platform they own and control. They have equipment that allows them to make products and would like to sell their products online but they don't consider themselves techy at all.
The Artsy Amateur is someone who makes products as a hobby that allows them to make things. Their hobby is fun and they get a lot of satisfaction from starting from scratch to make something their family and friends will enjoy. Whether it's painting, knitting, drawing, sewing, working with clay, making jewelry, woodworking, candle making, graphic designing, etc., this entrepreneur loves creating.
They like using social media to keep in touch with family and friends, but they are totally new to working online or using social media for business purposes. They are interested in selling their products online because they think it might be a good way to bring in extra income.
This entrepreneur has tons of knowledge and experience when it comes to making their special creations. They have perfected the process they use to make their items and they know the best equipment, hacks and supplies to use to be productive.
The Artsy Amateur has dabbled in selling their items at in person shows, fairs, festivals and events. When there's a local event, they will purchase booth space and head out to sell a few pieces. However they have no desire to spend the money and time needed to travel out of town to sell their items. They make items mainly for their family's enjoyment, but they get lots of compliments on their work.
This kind of entrepreneur needs help getting their business online, understanding online sales and marketing and setting up systems that work for their business 24/7.
The Path for the Artsy Amateur
Select a Niche
Without a niche, it will be hard to keep your business focused and on task. Discover NicheWise, our AI powered solution that helps you find a profitable niche and product recommendation
Identify Your Target Audience
Finding your ideal customers doesn't have to be painful. Locate them quickly and easily with AI prompts that have been done for you! All you need is a link to your product, a webpage or your niche.
Build Your Brand
Your goal as a business owner is to become the business your target audience thinks of when they think of your area of specialty. Your branding helps you do just that!
Use the Right Tools to Make Any Job Easier
Since you're starting at the beginning, it's important that you have the right tools and equipment that work with most budgets. They're the ones we use.
Create Your Product
If you want to get started quickly, consider digital products. This model fits most niches, has low overhead, scalability, and the potential for passive income.
Sign Up for Email and Social Media
You may use email and social media to communicate with your audience which is different than communicating with friends and family. Set up business social accounts for your business asap.
Plan 30 Days of Content
Plan your strategy for promoting your products to your target audience. Start by setting up a welcome series for new subscribers. Use tools to auto-post your content for 30 days.
Consistently Promote Your Products
Set up an automated email newsletter so that you're always updating your audience with the latest news, products, events and other income generating activities.