Building a robust lead generation system is essential for growing your audience, capturing valuable leads, and ultimately increasing conversions.
Thrive Leads is a powerful WordPress plugin that provides a wide range of features to help you create effective lead capture forms and optimize your lead generation efforts.
In this step-by-step guide, we will walk you through the process of building a lead generation system using Thrive Leads.
Step 1: Install and Activate Thrive Leads:
Begin by visiting Thrive Suite, login in to your account that you set up when your purchased your Thrive product. Start by navigating to your member dashboard on the Thrive site. Next you want to download and installing Thrive Product Manager plugin on your WordPress website.There is a video on the Thrive site that walks you through downloading the plugin.
Go to your WordPress dashboard, navigate to your Thrive Dashboard and click on "Add New." Upload plugin and upload the Thrive Product Manager. Click on "Install Now" and then "Activate."
You will be able to see your Thrive Product manager in the left sidebar of your WordPress dashboard.
This is where you will click on the Product Manager and connect your WordPress site to your Thrive Themes account. Once you have connected your site to your Thrive Themes account you will be shown all the products (plugins and Thrive Theme Builder) you will have access to. You will have the ability to install them on your WordPress site.
You can check the plugins and themes you want to install or check off, "Select All" to select everything. Next select activate and your products will begin to install. You will receive a success message once all the products have been installed.
Next access your thrive dashboard and start setting up and using your products that will include Thrive Leads.
Step 2: Set Up Thrive Leads:
After activating the plugin, you will find a new menu item called "Thrive Leads" in your Thrive dashboard.
Click on it to access the Thrive Leads dashboard. Follow the initial setup wizard that guides you through the essential settings and configurations.
Step 3: Create a Lead Group:
A lead group is a collection of lead capture forms. Click on the "Lead Groups" tab and then click "Add New." Give your lead group a name that represents the purpose or type of leads you want to capture (e.g., Newsletter Subscribers). Choose the desired display options and customization settings for your lead group.
Step 4: Create a Lead Capture Form:
Within your lead group, click on "Add New Type of Opt-In Form." Choose a form template that suits your needs or start from scratch. Customize the form design, including the headline, text, fields, and styling. Thrive Leads provides a drag-and-drop editor that makes customization easy and intuitive.
Step 5: Set up Display Rules:
Define where and when your lead capture form should appear on your website. Thrive Leads offers various display options, including sidebar widgets, in-line forms, pop-ups, slide-ins, and more. Specify the pages, posts, or categories where you want the form to display, and set triggers such as time delay, scroll percentage, exit intent, or user behavior.
Step 6: Integrate Thrive Leads with an Email Marketing Service:
To effectively capture and manage leads, integrate Thrive Leads with your preferred email marketing service. Navigate to the "API Connections" tab in Thrive Leads and select your email service provider from the list. Follow the instructions to connect and authenticate your account.
Step 7: Enable Lead Generation Reporting:
Thrive Leads provides powerful reporting and analytics to track the performance of your lead capture forms. In the Thrive Leads dashboard, go to the "Reports" tab and enable lead reporting. This allows you to monitor key metrics such as impressions, conversions, and conversion rates.
Step 8: Test and Optimize:
Before launching your lead generation system, thoroughly test your lead capture forms to ensure they function correctly and appear as intended on different devices and screen sizes.
If you have installed Thrive Suite, there is a power A/B testing engine included, called Thrive Optimize. You can use this tool to test out and compare the results between two lead generation forms, sales pages, opt-in forms, landing pages, titles and more.
Thrive Optimize will run the tests, sending some visitors to page A and some to page B. At the end of the test, the tool will automatically eliminate the losing page and starting sending all traffic to the winning page.
Additionally, monitor the performance of your forms and make data-driven optimizations to maximize conversions. Experiment with different form designs, headlines, triggers, and placements to find what works best for your audience.
By following this step-by-step guide, you can build a powerful lead generation system using Thrive Leads.
Remember to focus on creating compelling lead capture forms, optimizing their placement and triggers, integrating with your email marketing service, and continuously testing and optimizing your forms for better results.
With Thrive Leads, you can effectively capture and nurture leads, leading to increased engagement, conversions, and business growth.