Digital Marketing Fundamentals

Registered Subscribers What Is Digital Marketing?

With billions of people online, using digital channels to find products and services, the answer is a resounding YES! Digital marketing is no longer an option, it's a requirement, that enables businesses to reach a wider audience than traditional marketing channels.

Registered Subscribers Why Take a Digital Marketing Course?

Your ideal customers are using digital channels to research and buy products and services online. They are spending more and more time on digital platforms performing tasks like checking email, browsing social media, using search engines, and visiting websites. It's important that you are easy to find on these platforms by people who would be a good fit for your products and services.

Registered Subscribers How Does the Internet Work for Marketers?

The internet is a vast network of connected computers and servers that allows people around the world (including business owners) to share and access information and communicate with each other. Business owners with digital marketing skills can leverage the internet to start and grow a thriving online business. This course will give you the basics you can use to set a strong foundation and get off to a great start.

Registered Subscribers Linking is the Backbone of the Your Marketing Success

Linking is the backbone of the internet because it allows users to navigate through the vast amount of information available online. Without linking, it would be nearly impossible to find the information you need online, as you would have to manually search for each page on your own. Links also enable search engines to crawl and index web pages, making it easier for users to find what they are looking for through search queries.

Registered Subscribers How Consumers Find Information on the Internet

In this lesson we will explore some of the ways that consumers find information on the internet and how business owners can use these methods to sell more products and services.

Registered Subscribers Measuring Success with Key Performance Indicators (KPIs)

KPIs are an important element in your marketing mix. They offer a clear and measurable way to track progress towards business goals, enabling entrepreneurs to identify what's working and which elements need adjustment.

Registered Subscribers Marketing Methods You Should Know

Business owners can establish a strong online presence, build a loyal customer base, and increase revenue. In today's digital age, it's more important than ever to have a robust online marketing strategy, and businesses that invest in these tactics are more likely to succeed in the long run.

Registered Subscribers How Selling Online Differs from Selling Offline

It's important to be aware of the differences and limitations that you'll need to overcome as an online business owner. These limitations are far outweighed by things like wider reach, lower costs, convenience, personalization, and data collection advantages you'll receive when you sell online. By leveraging these benefits, businesses can grow their customer base and increase sales over time.

Registered Subscribers Your Product Is the Best Thing Ever… Right?

As a new business owner, it's tempting to lead with your products or services in your marketing and sales efforts. As you'll find out in this lesson, it's important to lead with solutions and value, rather than just your products or services.

Registered Subscribers Using Social Media as Part of Your Digital Marketing Strategy

Registered Subscribers Creating Internet Rubbish

This lesson shows you the mistakes new business owners make when creating content their audience will love. You'll learn how they miss the mark by overlooking one crucial element.

Registered Subscribers What is Quality Content?

This lesson covers the elements you'll need to address to create content that your audience is looking for. This is essential to building a strong and engaged following.

Registered Subscribers How to Create the Best Blog Content

Registered Subscribers How to Create Videos That Get Results

Registered Subscribers Marketing Success is All About the Links

In short, links play a crucial role in helping business owners find and access content in the vast library of information, books, articles, videos, and images that make up the internet.

Registered Subscribers Why WHAT You're Linking to Is Important

When you link to reputable sources, it helps establish credibility and authority within your niche or industry. It also shows that you are invested in providing value to your audience, as you are willing to point them towards other helpful resources.

Registered Subscribers Keywords and Anchor Text the Keys to Driving Traffic and Converting Users

This lesson will show you how keywords, anchor text and links help search engines understand the content of a web page and determine how relevant it is to a particular search query.

Registered Subscribers The Power of Backlinks

In this lesson you learn all about backlinks and how they help websites rank with search engines. It's important to create great content and building relationships with other websites, and backlinks will naturally follow.

Registered Subscribers Who Are You Selling Your Products To?

This is probably one of the most important lessons in the whole course, and it's one pf the primary things new business owners overlook when starting out.

Registered Subscribers What Are You Selling?

This lesson highlights the key questions you should ask about your products and services. This paired with understanding who you're selling to can catapult your business to new levels.

Registered Subscribers What’s In It For Your Customers?

This lesson covers a few more things to consider about your ideal customer. This helps you zero in on the things you should address to sell more products.

Registered Subscribers How Are You Selling Your Products?

This lesson shows you various methods for selling products and services. How you sell your products makes a huge difference in your ability to be effective. You may find that some methods work better for your audience.