If you're starting your online business journey with a Shopify store, you're in good company. Many big brands use Shopify as their platform of choice. We'll show you two places (you might not be aware of) to find the best themes for your Shopify store. We'll also explain the difference between using a free theme or a paid theme.
The reason so many major brands use this platform is that it combines many of the features sellers need to be successful. These brands have come to realize that if you want customers, your shop needs to be easy to use.
These brands know that in order to deliver great customer experiences, you need a platform that has the back end functionality along with a look and feel that will attract an audience of people who want to buy what you have to offer.
What Exactly is a Theme?
A Shopify theme is a template that you can use to give your online store a specific look and feel. While each theme comes in a different layout and style, you can customize it by changing things like fonts or colors to match your brand.
Themes are also a great way to fine tune your shop, because they let you modify it without knowing how to code. Currently, Shopify offers eight free eCommerce templates of their own, which you can find on their theme site.
The Difference Between Free and Paid Themes
Free themes are limited, and while it's not impossible to achieve your goals with a free theme, in my opinion it's better to use a paid theme that has the elements we discuss below.
Paid themes typically include more features, functionality, and design customization options that allow you to create a unique store.
Depending on what you want to accomplish, free themes may be okay to get started, but the reality is that with a free theme you may not receive the support you would receive with a paid theme. Free themes often have limited customization features, preventing users from fully tailoring their websites to their liking.
While some free themes do offer basic customization options such as changing colors and fonts, more advanced customization may require coding knowledge or the use of additional plugins.
Additionally, not all free themes are kept up-to-date when it comes to both functionality and security.
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Attract a Niche Audience with Your Theme
Understanding your audience and the niche market you serve will help you pick a theme that matches the products you are promoting. You'll need a theme that gives you the ability to display your products in a way that shines the best light on their features and benefits and creates an amazing shopping experience for your customers.
To grab the attention of your ideal customers, it's important to use the images, graphics and words that they use to describe what they are looking for.
How do your products help potential customers solve problems or reach their goals? What keywords, slogans, jargon and industry specific language can you use to get the message across and grab the attention of the people you want to do business with?
Set a Strong Foundation for Your Shop
Your shop's design is still the foundation everything rests upon. Your theme is the part of your shop that controls the look and feel of your user experience. And believe it or not, customers can always tell when an online store is poorly designed. Most potential customers won't waste time trying to figure out your site. They will just go elsewhere to buy their products, never to return.
And for that reason, having an awesome theme (or not) can be a huge factor that helps (or hurts) your brand and make you lots of money or in the long run, costs you money.
Your theme manages your content organization, the colors, fonts, and overall branding. It's the part of your shop that your customers will experience when they visit you.
For that reason, we are highlighting several easy to use Shopify themes from the Creative Market that will showcase your products and services while delivering an amazing experience for your customers.
Shopify Themes You Can Use to Get Started
Keep in mind that these themes come packed with customizable features and will allow you to change the colors, fonts, images and graphics to reflect your branding and give your shop a unique personality.
To learn more about each theme and the wide variety of design elements you can use in your shop, just click on the name of the theme or the picture.
Skincare and Beauty
Layers is a Shopify theme designed specifically for beauty and skincare businesses. Its clean and modern layout makes it easy for you to showcase your products and create a memorable online shopping experience for your customers.
With editable Canva templates, you can customize your website and make it truly unique. Let Layers help you build your dream beauty and skincare shop today!
Cell Phone Accessories
The new Shopify theme Moodring is here. 
With a creative design and a cool color-changing background, the theme is sure to wow visitors and make your store stand out! The theme comes with 100 fun icons, 22 quirky background patterns, 19 sections, 4 page templates, 4 menu layouts, Quick View, email popup, and more.
The theme also comes with a ton of options, from changing colors to turning elements on/off, so that you can tweak the theme and get it looking exactly how you want. No templates required! Save time and do all your editing entirely within Shopify's site editor.
Jewelry Stores
Makeover your store with this fun 2.0 Shopify theme and editable Canva banners. Designed by a professional designer this theme is both user-friendly and visually pleasing, allowing your users to have a pleasant and easy experience visiting your website.
Women's Fashion and Apparel Stores
Introducing "FEMININITY," the embodiment of grace in a Pink and Gentle Shopify Theme. Immerse yourself in the world of feminine charm with its soft and soothing design, painted in delicate shades of pink.
With the versatility of the Shopify Customizable Theme, you have the power to curate your online store just the way you envision. Elevate your design journey with the added convenience of Editable Canva Templates.
Step into the enchanting world of "CHARMING - Women's Clothing," a Shopify Theme that embodies elegance and grace in a soft pink palette. Immerse yourself in the realm of feminine fashion with its gentle and clean design, radiating charm. With the versatility of this Customizable Template, you have the ability to curate your online store to perfection.
Home Decor and Furniture Stores
Welcome to "HOME," the Shopify Template crafted exclusively for Home Decor and Furniture Stores. Immerse yourself in a world of elegance with its minimalistic design, adorned with pastel beige tones, and delicate gray, and pure pink colors. With the adaptability of the Shopify Customizable Theme
Promote a Kid's Clothing Line
Step into the world of "KIDS," a Shopify Theme designed to capture the essence of childhood in a bright and comfortable blue style. Immerse yourself in a realm of youthful energy with its vibrant and soothing design, adorned with shades of blue.
Elevate your design journey with the added convenience of Editable Canva Templates, offering you the tools to infuse your own imaginative touch.
In today's competitive eCommerce landscape, delivering exceptional customer experiences is crucial for the success of any online business. With Shopify and its wide range of theme templates, you have the perfect tools set at your disposal to create an immersive and unforgettable shopping journey for your customers that will keep them coming back for more.
Create a store that gives buyers an amazing experience and standing out will help you attract the right buyers to your store and sell more in the process.
Make Shopping Easy Peasy
Here are some of the ways you can create an amazing shopping experience for your ideal customers. Be sure to use the theme that gives you the following benefits:
1. Choose the right theme for your audience. The first step in creating an outstanding customer experience is selecting the right Shopify theme template for your audience and niche.
Shopify offers a vast collection of free themes that cater to various industries. Consider the nature of your business, target audience and desired user experience when choosing a theme that aligns with your brand identity.
Customization options within the theme templates allow you to tailor the design to your specific needs, ensuring a unique and visually appealing storefront.
2. Optimize your theme for mobile. Today's mobile-first world optimizing your Shopify store for mobile devices is essential. Ensure that the theme template you choose is responsible and proves a seamless browsing experience across different screen sizes.
Mobile friendly design elements like easy navigation, quick load times, and intuitive interfaces will enhance the overall customer experience and increase conversion rates.
Deliver Standout Customer Experiences with the Best Shopify Themes
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3. Simplify the checkout process. A smooth and hassle free checkout process is crucial to providing an exceptional customer experience. Shopify's theme templates come with build in features that allow you to streamline the checkout process, reducing friction and increasing customer satisfaction.
Enable guest checkout, offer multiple payment options and implement as secure and user friendly interface to make the purchasing journey as seamless as possible.
4. Personalize the shopping experience. Tailoring the shopping experience to individual customer can significantly enhance their satisfaction and loyalty. Shopify offers various apps and integrations that allow you to implement personalized features, such as recommended products , dynamic pricing, and personalized emails.
By leveraging customer data and behavior, you can create a personalized experience that makes customers feel valued and understood.
5. Provide exceptional customer support. Delivering exceptional customer experiences goes beyond the aesthetics and functionality of your Shopify store. Prompt and effective customer support is a vital component of a great shopping experience.
Utilize Shopify's customer support features like live chat, email notifications, and order tracking to ensure that your customers receive timely assistance and updates throughout their buying journey.
6. Continuously Optimize and Test. To truly deliver amazing customer experiences, it's essential to continuously optimize and test your Shopify store. Use analytics tools provided by Shopify to gain insights into customer behavior, identify pain points and make data driven decisions and improvements. Regularly test different design elements, user flows and features to find the optimal combination that maximizes customer satisfaction and conversion rates.
More Shopify Themes
This multipurpose theme can be found in the Envato Marketplace
ELLA is an All-in-one Shopify Template with multiple layouts and styles allows you to create different structures and satisfies any specific requirements for different kinds of business. With Ella 6.0, we focus on key factors to build your successful store.
It has many enhancements including amending Ella’s design to bring a smooth shopping experience. Let’s discover tons of professional and creative design options as well as advanced features in our theme spotlight + full theme features below. Grab Ella now to quickly create a modern and professional e-commerce store.
Envato Market is a great place to find Shopify themes for your shop. Themes like Ella come with 3 months of Shopify for $1 per month versus the regular price of $29.
With Shopify and the versatile theme templates available, you'll have the power to create exceptional customer experiences that sets your online store apart from the competition.
By choosing the right theme, optimizing for mobile, simplifying the checkout process, personalizing the shopping experience, providing exceptional customer support and continuously optimizing your store, you can deliver amazing customer experiences that leave a lasting impression and drive long term success for your business.