June 27, 2025
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What if you could create something once and sell it over and over again—without packing boxes, shipping orders, or managing inventory? That’s the magic of digital products as a side hustle.

Selling intangible goods has never been an easier or more profitable option for aspiring and existing business owners. From eBooks and online courses to printable templates and software tools, digital products allow you to leverage your expertise and creativity with minimal overhead.

Whether you’re a freelancer, entrepreneur, or hobbyist, this guide will reveal 100 digital products to sell and clear, actionable steps for creating and marketing them.

Why Digital Products Are a Profitable Business

  • Passive Income Potential: Earn while you sleep
  • Profit Margins: 80–100% net margins are common
  • No inventory or shipping fees
  • Global Reach: Instant delivery worldwide
  • Scalable: Sell unlimited copies without extra expense
  • Low Production Costs

1. eBooks and Guides (20 Ideas)

One of the simplest and most profitable ways to package your knowledge is by creating an eBook or guide. No matter what niche you’re in—health, business, lifestyle, education, crafting, personal development, or beyond—you have expertise or experience that others are eager to learn from.

An eBook lets you take what you already know and organize it into a resource that solves a specific problem for your audience.

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Here's the Process for Creating an eBook or Guide

The process is straightforward:

  1. Choose a Topic That Solves a Problem – Identify a challenge your ideal customer faces and create a guide that walks them step-by-step toward a solution.
  2. Research your topic - Find data from trade associations, trends, industry resources and customer experiences to back up your recommendations and solutions.
    Testimonials, reviews and other feedback will help your audience see that your solutions work! 
    Check out our article on eBook trends and industry insights for data you can use to sell and market your finished eBook. 
  3. Outline and Write Your Content – Break your knowledge into simple sections or chapters, making it easy for readers to understand and apply.
  4. Design for Impact – Use tools like Canva, Word, or Google Docs to add professional formatting, images, and branding. Even a clean, minimalist design works beautifully.
  5. Export and Sell – Save your finished eBook as a PDF and upload it to platforms like Etsy, Shopify, Amazon Kindle, or your own website for instant delivery.

Why You Should Consider Creating an eBook or Guide

An eBook works as a standalone product, a lead magnet to grow your email list, or even a bonus item that increases the value of a course or coaching program. Because it’s digital, you only create it once—but you can sell it over and over again, creating ongoing passive income.

With an eBook, you position yourself as an authority in your field, provide real value to your audience, and create a product that works for you 24/7, even while you sleep.

Digital products allow you to leverage your expertise and creativity with minimal overhead.

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20 Ideas to Help You Get Started

Here are 20 niche related ideas you can use to create your first eBook to earn money. 

1. Self-help guides

2. Niche cookbooks

3. Travel memoirs

4. Health & fitness manuals

5. Technical how-tos

6. Fiction novellas

7. Language learning PDFs

8. Parenting e-guides

9. Personal finance books

10. Digital marketing books

11. Career development eBooks

12. DIY home improvement guides

13. Photography tutorials

14. Mental wellness workbooks

15. Educational textbooks

16. Wedding planning eBooks

17. Gardening handbooks

18. Pet care guides

19. Music theory primers

20. Fashion styling guides



Free!

eBook Creation Checklist

Perfect for writers, instructors and bloggers in any niche! Our checklist has simple steps, links to details and free resources to create your first eBook!

2. Online Courses and Workshops (20 Ideas)

If you have skills, knowledge, or experience that others want to learn, turning it into a digital course or workshop is one of the most powerful ways to grow your income. Whether you’re in business, fitness, cooking, crafting, personal development, education, or any other niche, you can package what you know into a structured learning experience that guides people step by step.

Here's the Process for Creating a Course or Workshop

Here’s how simple it can be:

  1. Pick a Transformation – Start with a clear outcome. What problem will your course help solve? What skill will your workshop teach?

  2. Outline Your Lessons – Break down the process into easy-to-follow steps or modules. Think of it like creating a roadmap that helps your audience go from where they are now to where they want to be.

  3. Choose Your Format – Record short videos, create slides, add worksheets, or even host live sessions. Keep it practical and engaging—people love learning in bite-sized, actionable lessons.

  4. Package and Deliver – Use simple platforms like Teachable, Thinkific, Thrive Apprentice, or even Zoom/recorded video libraries. Once set up, your course can be sold again and again without you having to “teach live” every time.

Why You Should Consider Creating This Kind of Product

Courses and workshops position you as an expert, allow you to serve a wider audience, and build a digital asset that creates recurring revenue. You create it once, but it can inspire, educate, and generate sales 24/7.

No matter your niche, a well-designed course or workshop gives your audience the tools to succeed—and gives you the freedom to scale your knowledge into a profitable business.

Create a Variety of Digital Images for Any Niche

20 Course and Workshop Ideas to Help You Get Started

Here are niche related course and workshop ideas you can use to get started:  

21. Web design bootcamp

22. Social media marketing course

23. Photography masterclass

24. Coding for beginners

25. Excel & data analysis

26. Public speaking seminar

27. Yoga instructor training

28. Language conversation classes

29. Graphic design fundamentals

30. Video editing workshop

31. Mindfulness meditation course

32. DIY craft tutorials

33. Virtual fitness coaching

34. Personal finance masterclass

35. Leadership & management

36. Small business startup guide

37. SEO & content strategy

38. Animation basics

39. Voice-over training

40. Digital illustration course

Gardeners Make Great Designers: Turn Your Flowers Into Sellable Digital Art

3. Software, Apps and Plugins (20 Ideas)

One of the most scalable ways to build a digital product business is by creating software, plugins, or apps. No matter the niche—business, health, education, creative industries, or personal productivity—people are always looking for tools that make their lives easier, faster, or more enjoyable.

By turning your ideas into a functional solution, you can create a product that delivers value on autopilot.

Here's the Process for Creating Software, Plugins or Apps

Here’s how the process works for building your product:

  1. Identify a Need – Start with a common frustration or repetitive task in your niche. Your software, plugin, or app should solve that problem in a simple and effective way.
  2. Design the Experience – Map out the features, workflow, and user experience. Focus on clarity, speed, and ease of use so your audience feels empowered right away.
  3. Build or Outsource Development – You don’t have to code everything yourself. Many entrepreneurs partner with freelance developers or use no-code/low-code platforms to bring their ideas to life.
  4. Package and Distribute – Offer your product as a one-time download, a subscription, or an add-on for existing platforms (like WordPress, Shopify, or mobile app stores). With the right setup, your software can be sold to customers worldwide.

Why You Should Consider Creating and Selling This Kind of Product

Software products are powerful because they create ongoing solutions that people rely on daily. With the right problem-solving focus, your tool can generate recurring income, build customer loyalty, and position you as an innovator in your space.

Whether it’s a simple plugin that boosts productivity, a mobile app that teaches or entertains, or a robust platform that manages business tasks—your idea has the potential to become a profitable digital asset.

20 Product Ideas to Help You Get Started

Here are 20 ideas you can use to get your creative juices flowing: 

41. Productivity trackers

42. CRM templates

43. Chatbot scripts

44. WordPress themes

45. Shopify plugins

46. Mobile game prototypes

47. Data visualization tools

48. Invoice generators

49. Habit tracking apps

50. Email automation scripts

51. Task management software

52. Budget planning tools

53. Browser extensions

54. AI chat plugins

55. Appointment schedulers

56. Password managers

57. Photo editing filters

58. Fitness tracking dash

59. Language quiz apps

60. Code snippet libraries

Insert Content Template or Symbol

Create Digital Products in Your Spare Time

Enter your contact information to download our free guide.  Discover how to use a digital product business to get paid for your skills and expertise.

4. Templates, Printables and Spreadsheets (20 Ideas)

If you want a simple, beginner-friendly way to start selling digital products, templates, printables, and worksheets are the perfect option.

No matter your niche—business, education, health, fitness, crafting, lifestyle, or personal growth—people are always looking for tools that make life easier, more organized, or more creative.

By creating ready-to-use resources, you provide instant value while building a product that can be sold over and over again.

Here's the Process for Creating Printables, Templates and Worksheets

Here’s how to get started:

  1. Choose a Problem to Solve – Think about what your audience needs to plan, track, or create more easily. It could be a budget worksheet, a meal planner, a business template, or a motivational printable.
  2. Design Your Resource – Use tools like Canva, PowerPoint, Google Docs, or design software to create beautiful, functional layouts. Keep it simple, clear, and visually appealing.
  3. Make It Easy to Use – Offer editable templates for flexibility, or ready-to-print PDFs for convenience. Your customers should be able to start using your product immediately.
  4. Package and Sell – Upload your creations to platforms like Etsy, Shopify, Gumroad, or your own website. Because they’re digital, delivery is automatic—meaning no shipping, no inventory, and no limits on sales.

Why You Should Consider Selling Templates, Printables and Worksheets

Templates and printables are powerful because they save your customers time, reduce stress, and help them achieve their goals faster. For you, they’re low-cost to create, highly scalable, and can become a steady stream of passive income.

Whether you’re helping someone organize their business, track their habits, decorate their space, or plan their next big project, your templates and worksheets can make a difference—while building your digital product empire.

20 Product Ideas to Help You Get Started

Here are a few ideas that will get you motivated to get started with printables, templates and worksheets: 

61. Budget spreadsheets

62. Daily planners

63. Resume templates

64. Wedding invitation printables

65. Meal prep planners

66. Social media calendars

67. Invoice templates

68. Business plan outlines

69. Project management trackers

70. Classroom worksheets

71. Real estate marketing flyers

72. Content upgrade printables

73. Habit trackers

74. Thank-you cards

75. Photo booth props

76. Budget-friendly travel planners

77. Goal setting worksheets

78. Employee onboarding templates

79. Party decoration printables

80. Email swipe files

5. Media and Graphics (20 Ideas)

Visual content is one of the most in-demand digital products today. Businesses, content creators, teachers, and everyday consumers all need ready-made graphics, stock photos, video clips, audio, and other media to save time and elevate their projects.

Whether your niche is business, education, fitness, crafting, fashion, or lifestyle, you can create and sell media products that help people look polished and professional.

Here's the Process for Creating Media and Graphics

Here’s how to get started:

  1. Decide What Type of Media to Create – This could be stock photos, icons, social media graphics, background music, video clips, mockups, or even design elements like patterns and illustrations.

  2. Focus on a Purpose – Identify where your audience needs media the most: social media posts, branding, marketing materials, teaching resources, or creative projects.

  3. Use the Right Tools – Create with design software (like Canva, Photoshop, Illustrator, or Figma), photo/video equipment, or audio editing platforms. Even simple setups can produce high-quality media people are willing to buy.

  4. Package and Deliver – Offer graphics as bundles, photo packs, or subscription libraries. Upload to marketplaces like Etsy, Creative Market, or your own website. Delivery is instant, and the same files can be sold unlimited times.

Why You Should Consider Selling Media and Graphics

Media and graphics sell because they save customers time, add polish to their work, and help them stand out online. For you, they’re a scalable product—you create them once, and they generate revenue repeatedly.

From beautifully designed Instagram templates to stock photos, video reels, or custom illustrations, your media can become the go-to resource for customers across any niche, while helping you build a profitable and creative digital business.

20 Product Media and Graphic Ideas to Help You Get Started

Here are 20 ideas you can use to get started: 

81. Stock photography packs

82. Video stock footage

83. Royalty-free music

84. Sound effects libraries

85. Icon sets

86. Logo templates

87. Infographic bundles

88. UI/UX kits

89. Social media graphics

90. Animated GIFs

91. Digital art prints

92. 3D models

93. Lightroom presets

94. Photoshop actions

95. PowerPoint templates

96. Printable wall art

97. Cover mockups

98. Label & packaging designs

99. E-learning slide decks

100. Podcast cover art

Build a Digital Product Suite That Works Together to Grow Your Business

Why stop at just one digital product when you can create a suite that meets your audience at every stage of their journey?

By combining different product types—eBooks, courses, templates, media, software, and more—you create a complete ecosystem that keeps customers coming back for more.

Here’s how they work together:

  • eBooks & Guides – Introduce your audience to a specific topic with step-by-step strategies, tips, or inspiration. Perfect for building trust and authority.

  • Courses & Workshops – Take the knowledge from your eBook deeper, showing people how to apply it with video lessons, exercises, and live or recorded workshops.

  • Templates, Printables & Worksheets – Give your customers the tools they need to take fast action. These resources save time, make learning easier, and add instant value.

  • Media & Graphics – Provide ready-made visuals, stock photos, icons, or audio that enhance their content and make their projects look professional.

  • Software, Plugins & Apps – Offer advanced tools that automate tasks, improve productivity, or create unique solutions—helping your customers achieve long-term results.

đź’ˇ Why bundle them?
Each product type reinforces the others. Someone who buys your eBook may naturally want a course. A course student might grab your worksheets or templates.

A template buyer may later need media or software to take their work even further. By offering complementary products, you increase customer lifetime value while giving your audience everything they need in one place.

✨ The Big Picture
With a digital product suite, you’re not just selling one-off items—you’re creating an entire ecosystem of solutions.

Your business becomes the go-to resource in your niche, and your products continue to generate recurring, scalable income long after they’re created.

How to Create and Sell Your Digital Products

Step 1: Research and Validate Your Idea

  • Use keyword tools to gauge demand
  • Analyze competitors and gaps
  • Survey your audience for real pain points

Step 2: Plan Your Product

  • Outline content or feature list
  • Set a realistic timeline
  • Choose the best format for your audience (PDF, video, app)

Step 3: Create High-Quality Content

  • Invest in good design and editing
  • Record clear audio and video
  • Ensure mobile responsiveness

Step 4: Choose a Delivery Platform

  • Marketplaces (Beacons, Gumroad, Etsy)
  • Your own website with a payment gateway
  • Membership portals

Step 5: Price Your Product

  • Consider value, length, and market rates
  • Test multiple price points
  • Offer tiered or bundled pricing

Step 6: Launch and Promote

  • Build an email list pre-launch
  • Use social proof (testimonials, reviews)
  • Run paid ads and affiliate campaigns

SEO and Marketing Tips for Digital Products

Optimize Product Pages:

  • With target keywords in titles, descriptions, and meta tags
  • Leverage content marketing (blogs, podcasts, videos)
  • Run paid ads and affiliate campaigns
  • Use social proof and case studies
  • Encourage user-generated content and reviews
  • Implement retargeting ads to reduce cart abandonment

Create Digital Products in Your Spare Time

The digital product business model gives creative business owners the opportunity to earn money from products they create. granting the creator complete control over the design and finished product including the pricing and sales process.

If using your creativity to earn sounds interesting, click the button below to learn more. 

Wrapping It Up

Selling digital products can transform your skills into a reliable income stream. By choosing the right product types, following a step-by-step creation process, and implementing smart marketing strategies, you can reach customers globally and earn passive revenue.

Start exploring these 100 digital product ideas today and take your first step toward a thriving online business!

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Marvelyn Brown, the founder of Making It Remotely is a former analyst and project manager who turned her love of crafting, organizing, blogging and creating digital content into a business building resource for entrepreneurs. Here, we focus on tools, step by step tutorials, beginner friendly templates, courses and resources designed to help aspiring entrepreneurs create side hustles and full time businesses. To learn more, join our free newsletter!

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