Without data you can use to track how well your site is doing, its hard to make good business decisions. In this post we will talk about the Facebook Pixel, what it is, and how it helps you analyze, monitor and grow your business.
The Facebook pixel is an analytics tool that you install on your site. It allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
You can use the pixel to:
- Ensure that your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
- Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
- Measure the results of your ads. Understand more about the impact of your ads by measuring what happens when people see them.
Facebook doesn't allow business building on a personal profile. So Facebook pixel is only available to users of Facebook Pages.
The pixel, along with other features on your Facebook page, makes using the Facebook platform and major advantage for businesses.
Using Facebook pixel, you can track when someone takes action (converts) on your website from a Facebook ad.
The pixel receives actions, or events, like adding an item to their shopping cart or making a purchase, which you can view on your Facebook pixel page in Events Manager.
What Is Retargeting?
This is one of the best features around for businesses of all sizes. From the Events Manager, you'll be able to see the actions your customers take.
You'll also have options to reach those customers again through future Facebook ads. This is called retargeting.
With Facebook pixel installed on your site, you will be able to retarget visitors who come to your site from a Facebook ad.
Custom audiences (and other audience variations) are what makes Facebook a giant in online marketing.
Creating a Facebook Pixel
Go to the Events Manager.
- Click Connect Data Sources and select Web.
- Select Facebook Pixel and click Connect.
- Add your Pixel Name.
- Enter your website URL to check for easy setup options.
- Click Continue.
Installing Your Facebook Pixel on WordPress
Keep in mind that you have to install the Facebook pixel. So this option is only available if you have the ability to access the code on your site. These instructions will apply to installing the code on a self-hosted WordPress site using a plugin.
There are instructions for installing the pixel on other platforms by clicking here
In the WordPress dashboard on your blog or website, check under Plugins, click add new and search for Facebook Pixel.
Choose the plugin for Facebook Pixel, and click on the install button. Once it’s installed activate it and you’re
When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization.
This is one of the best reasons for using Facebook as your advertising platform of choice. The customization of your audience, and the Facebook pixel will give you more data you can use to find new customers and grow your business.
This is also a great reason to put aside a budget for consistent advertising.
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If you don’t have a site that enables you to access the code needed to make modifications consider taking our free Blogging Basics course.
In the course, you'll receive step by step instructions on building a WordPress site. You can take the course at your own pace. At the end of the course you will have everything you need to start blogging!
Accessing the code on a site you have control of is one of the many benefits of having a self-hosted WordPress site.
Every Business Needs a Facebook Page
If don't have one, you're leaving money on the table. Download our two free guides that will show you how to build a page and optimize it to generate more leads and sales.
