This article is about how to use your thank you page to grow your business. This commonly overlooked page can be used in a number of ways as part of a positive customer journey and presents a great opportunity. And as you'll see, there's much more to a simple thank you page than meets the eye.
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The Power of Gratitude and a Simple Thank You
As business owners, it's important to frequently express gratitude for the positive interactions that occur each day and people who make them happen. That includes our family members, employees, visitors, leads and customers.
It's a lot easier to increase loyalty and goodwill when you make your customers (and employees for that matter) feel appreciated and acknowledged.
Because of that, a thank you page is a valuable asset in your online business strategy, providing an opportunity to engage with your audience, creating goodwill and set the stage for further interaction.
How to Set up a Thank You Page
Watch this video training to learn how to tweak your thank you pages to earn passive income.
Download and Install Thrive Architect
A Thank You page is an important part of your funnel and it needs to look as good as the rest of your pages.
The best way to create consistently high-quality landing pages for your website is to use one landing page builder to build them all. It’s easier, saves you time, and prevents your funnels from looking disjointed.
Our number 1 recommendation to get the job done is Thrive Architect. Thrive Architect comes with over 200 ready made templates you can use to get started.
Create Your Page in WordPress
Creating a new WordPress page for your website is pretty straightforward. In the WordPress Dashboard, select “+New” in the top menu and choose “Page.”
Customize Your "Thank You" Page
As we said in the previous section, the landing page templates are just a start. The real magic starts in the things you can do with the Thrive Architect editor.
The real design magic is in their block templates. You can add new blocks to your pages if you feel like something’s missing, or delete the ones you don’t want – in one click.
Connect Your Thank You Page to Your Funnel and Email List
Since your thank you page is meant to display at the end of your sales or lead generation funnels, you should test it out to make sure it’s connected correctly.
Link your Lead magnet to your Thank You page in your opt-in form (check out the video demonstration) or checkout form’s settings – this will depend on the tool you’re using.
How to Use Your Thank You Page to Grow
Here are ten+ ways you can use a thank you page to grow your business:
To Express Your Gratitude
- Use your thank you page to genuinely express gratitude for the customer's purchase or action.
A sincere thank you can enhance the customer experience and build a positive relationship.
If you're shipping physical products, be sure to include a thank you postcard in your packaging.
Encourage Social Sharing
- Include social sharing buttons on your thank you page to encourage customers to share their recent purchase or action on social media.
This can help increase brand visibility and attract new customers through word-of-mouth referrals.
Provide an Invite to Your Community
- Include an invitation on your thank you page to join your social media community for support, networking and exclusive deals, training or other benefits.
This keeps your relationship going and shows that you will be there to answer questions and add value which in turn increases customer retention.
Offer Exclusive Discounts
- Provide an exclusive discount or special offer on your thank you page. This can incentivize customers to make additional purchases or take advantage of other services, promoting upsells and cross-sells.
Create payment buttons to make it easy for potential customers to buy.
How to Use Your Thank You Page to Grow Your Business
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Promote Newsletter Sign-ups
- This has probably already happened, to get to the thank you page in the first place. However, someone may have bought a product without joining your list. So you always want to have a way for new customers to sign up for your list. The best way to engage a new customer is to have a sign up form on your Thank You Page.
- Invite customers to subscribe to your newsletter or join your mailing list for updates, exclusive offers, and valuable content. This is called building a list, of people ready to take the next step with your business... potential customers.
This helps you build a direct line of communication with an audience of loyal engaged people who are interested in the topic and problems your products, services and business can address. This helps you continue the conversation, nurturing long-term relationships.
Showcase Related Products or Services
- This is also another way to introduce your new lead to a related product or service on the thank you page based on the customer's recent purchase.
This personalized approach can lead to additional sales (the first and most important sale) by suggesting complementary items that may be of interest.
Where Relevant, Include a Thank You Postcard
If you're shipping physical products, don't forget to say thank you with a simple postcard.
Add your details using a free Canva account and send them out via email or have them printed and include them in your product packaging.
Share Valuable Content
- Offer valuable content on your thank you page, without bogging it down and making it look like overkill, include informative articles, guides, or video tutorials related to the customer's purchase or the lead magnet they just signed up for.
This not only adds value but also positions your brand as an authority in your niche.
Provide an Invite to Join a Loyalty Program
- If you have a loyalty program, invite customers to join and earn rewards.
Loyalty programs can increase customer retention and encourage repeat business.
Provide Downloadable Resources
- If applicable, offer downloadable resources like ebooks, templates, or guides related to the customer's purchase.
This adds extra value and keeps the customer engaged with your brand.
Include a Call-to-Action (CTA)
- End the thank you page with a clear and compelling call-to-action.
Whether it's directing customers to explore more products, follow you on social media, or participate in a survey, guide them toward the next step you want them to take.
By strategically utilizing your thank you page, you can turn a simple acknowledgment into an opportunity for customer retention, additional sales, and overall business growth.
