If you're selling products and services, you might be under the impression that the entire universe is a great fit for your business. If so, you're in the right place. Trying to sell your products and services to everyone on the planet will keep you overworked, underpaid and continuously stressed out, trying to figure out where your next sale will come from.  

I know it sounds counterintuitive, after all we talk all the time about reaching a global audience, right? In this article we'll also clarify what we mean by reaching a global audience. You'll also receive lots of resources you can use to attract your ideal clients and get rid of the notion that you should be selling to everyone. 

This post includes a podcast episode that discusses how to identify your ideal customers and attract them to you. Wouldn't it be great to only work with people who are an ideal fit for your products and services?  

This article will help you make a few changes if you're new, to build your business. If you're doing things like running down people you know, and even perfect strangers, trying to get them to take a look at your products, plans and presentations, stop and take a moment to read this entire article, and consider making changes.  If the suggestions you find here are not your cup of tea, you can go back to what you've been doing.

There's a Better Way to Build an Audience

What if there was a much better way to sift through those folks who have no interest in what you're trying to accomplish? What if you could implement something that would reveal the people who want and need to hear from you?  

What if I told you there is a solution that will not only help you weed through the nay sayers, this solution will also help you get loads of people to reach out to you, to ask about your business. 

That solution is very simple. Know your market, know your audience. Know who you're trying to sell products and services to. Identify your ideal customers and clients.

This episode builds on last week's episode and talks about a way to find and identify your ideal customers. People who are actually looking for what you have to offer. 

Have You Found Yourself Doing This?

Here are a few scenarios that many of us have experienced when starting out. If this sounds like your experience, this episode is a great resource for you.  

If you’ve been involved in any of the scenarios below, you know how awkward it can feel. Going through this each day can leave you feeling that you’re at the mercy of others. You are left feeling that way, because you are... at the mercy of others

• Do you routinely reach out to everyone in your network (people you know) to tell them about your product or service?
• Have you notified all your friends and family that you have a business? And maybe lost a few along the way? 
• Have you tried to sell your products and services to someone who made it obvious that they were totally not interested?      
• Have you tried to talk a friend or family member into buying from you?  
  
• Have your friends started avoiding you because they don't want to hear anymore about your "new product or service"?
  

When you take actions like the ones described above, you hand over any leverage or power you had at the beginning of the interaction to the person you're trying to convince. Running your business becomes stressful, because the person you're talking to holds your future in their hands, and they know it.

When you don't have a clue who your ideal customers are, (the people you should be talking to), you go into the interaction with no confidence.  You are basing your interaction on a hope that this person is the right person. The right person that will give you a sale. 

When this happens you are totally at the mercy of the other person, waiting for their response to see if they are at least interested in hearing your pitch.  They have total control over whether you have a good day or a bad day depending on one of two simple words, yes... or no.

That's a stressful way to navigate your business.