If you're not creating promotions for holidays and observances, you are missing huge opportunities to connect with new and existing customers.
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These dates are important to your business because they are important to your ideal customers. Your ideal customers are celebrating these dates each year, why not join in the fun? Don't miss out on events, observances and holidays celebrated by millions of people worldwide.
Why Not Tap Into Money That's Already Being Spent?
Check out the chart below from the National Retail Federation that shows how much money consumers are spending on Halloween alone. Your business may not have anything to do with this holiday, but you're leaving money on the table if you don't find a way to promote it.
Promote What You Care About
There are some who won't celebrate Halloween because they don't agree with the reasoning behind the holiday. And I totally get it... that's okay. But as a business owner it's important to find observances you can get behind and promote. There are tons of them that cover most any topic.
Something as simple as holiday decor, craft items, treats and goody bags can be profitable. Use your creativity to find opportunities in these dates.
Your ideal customers are spending money on all kinds of events from the Super Bowl to groceries (celebrating with apparel, food, etc.)... and depending on your business you have MANY opportunities to tap into those spending trends.
These daily, weekly and monthly observances can provide fun ways to promote your products and services, and create awareness about your favorite causes.
Promote Holidays and Observances Even If Your Business is Unrelated
Promote Holidays and Observances to Grow Your Online Business
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Even if your business is not related to a specific holiday or observance, you can still promote your business by highlighting these dates. You can tie in a promotion to most any activity, season or holiday.
For example, have you seen promotions for President's day deals, or flash sales to commemorate a specific season like Fall? It's really popular in the retail industry with stores of all kinds handing out discounts, just because.
This is a smart strategy because who doesn't want to save money? And a lot of people are off work for federal holidays... So it's a great way for establishments to bring in traffic both in store and online.
Use Social Media and Email to Promote Your Deals
Don't start your holiday promotions from scratch! Make social media and email marketing easy with our done for you Valentine's Day templates. Both of these methods provide business owners with a great way to connect with potential customers.
Buy these templates once, modify them with your details using Canva, and use them again for related celebrations and observances, like weddings, anniversaries and more!
Upcoming Holidays and Observances
Here are a few ideas for holidays and observances you can write about on your blog or talk about on your platform to earn extra money during February and March.
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Daily Observances
Feb 12 The Super Bowl
Feb 14 Valentine's Day
March 4 National Grammar Day #NationalGrammarDay
March 12 Daylight Savings (U.S.)
March 20 First Day of Spring
March Weekly Observances
March 5 - 11 Read an eBook Week
March 5 - 11 Words Matter Week - #WordsMatterWeek
March 26 - April 1 National Cleaning Week
February Monthly Observances
Black History Month - #BlackHistoryMonth
National Cancer Prevention Month
National Heart Month - #NationalHeartMonth
National Snack Food Month
March Monthly Observances
National Craft Month - #CraftingLife
National Women's History Month - #WomensHistoryMonth
To learn more about upcoming holidays and observances, and ideas you can use to promote them when you sign up for our news.