A Review of the SEO PowerSuite

SEO PowerSuite is an effective one-stop SEO solution for anyone who has a website or blog. If you're looking for data analytics tools that will compliment the capabilities of Google Analytics, this is a wonderful toolset to have. There is a free version and a paid version of these tools and I will provide information on both versions.

As you know, search engine optimization, when done well can translate to more organic (free)  traffic (visitors) to your site.  Optimization just means that you're making the most of something.  This tool can help you optimize or fine tune your content to attract the right prospects or potential customers. 

Of course you want to attract the right prospects to your site and get your offers in front of them.  Content optimization can make the difference between making the connection with these potential customers, or not. You can spend a ton of money for traffic or you can enhance your site so that prospects naturally find your information.  If you're not sure how site optimization can help your business read my article Use On Page SEO to Receive More Relevant Traffic.

An optimized site puts your content in the places where prospects are likely to find it (search engines, social media).  This software will help you do a better job of that by helping you organize and interpret the data generated from your website.

It consists of  four SEO tools covers a wide range of on-page and off-page optimization tasks, including:

• keyword research
• rankings monitoring
• content optimization
• SEO site audit
• competition research
• link building and management
• ...and a lot more

With this full-cycle SEO software you can automate SEO routines, cut boring SEO workload and streamline your SEO efforts.

SEO PowerSuite toolkit includes the following tools that can be downloaded as one package (pricing in the table below) or individually (pricing listed below each product):

• Rank Tracker - the keyword research and rank monitoring component. It comes with 17 keyword research tools and helps you find a number of keywords that you can use to optimize your website. 
  
  Price: Free, Professional: $124.75, and Enterprise: $299.75
  
• WebSite Auditor - on-page SEO and content optimization software that lets you diagnose your site for various structural and coding errors that may be hindering the progress of your rankings.
  
  Price: Free,  Professional: $124.75, and Enterprise: $299.75
  
• SEO SpyGlass - backlink finder with the most powerful link quality assessment among backlink tools. It enables you to do powerful competition research and checks links. This tool can be used to check your own backlinks, or find links for any website and discover new link sources.
  
  Price: Free, Professional: $124.75, and Enterprise: $299.75
  
• LinkAssistant - convenient tool for link management and link building, helping you find high-quality link sources using various search mechanisms,
  
  Price: Free, Professional: $124.75, and Enterprise: $299.75
  

With SEO PowerSuite You Can Get All 4 Products for One Low Price

As you can see, you will save quite a bit by purchasing the entire package that includes all four (4) products.  If you think you'll be using one product, you should really weigh the advantages of buying the professional bundle.  However if you really think you'll only use one, you can purchase them individually and the links are shown above.

How It Works

You open the tool you're interested in using, for example Website Auditor.   You type in the URL of the site you want to check.  Once you enter the requested information, the report will run.  If you have a larger website, it will of course take longer to receive your results.  Once the report is finished, you can look at various SEO factors like error messages, duplicate content, broken links and more, that might be hindering your success with the search engines. The report will give you information on the number of pages that have various problems and it provides a link you can use to click on every affected page. 

It enables you to go through each page and fix issues, elevating your site and moving it closer to optimal search engine rankings.  However the down side to that is if you have a large number of pages to fix, it can be time consuming.  You would also need to understand the description of the issues to know how to fix them. If you have never done this kind of work, it can be overwhelming.

The plus side is, however if you have a pretty clear understanding of the problem(s) and you have the budget,  you can delegate this task to a contractor who can fix the issues for you.  The reports will give you information on exactly what the contractor is doing on your site, versus trusting that what they are telling you regarding the problems. Once your contractor is finished with the work, you can run the report again to ensure that the work was done.

It's a great tool to have if you have a team that looks at your numbers on a regular basis. If your sales numbers are growing and you want to explore new markets, the keyword tools are great to have.  If you're an SEO Analyst or manager, this is a great tool to help you be proactive in finding problems you can address early on with your design team to avoid having those issues in the future.

If you would like to see a comparison of the free versus paid versions take a look at this page:

The Pros

The program works on Windows, Mac, OS and Linux and you can download the free version with ease. You can begin using it immediately.  For the paid version, you pay a one time fee, versus a monthly fee and you own the license.  If you incorporate Google Analytics, you will have even more data to work with.

It provides everything you need generate more traffic, perform expert link analysis, improve your search engine rankings, generate and track keywords, from a number or keyword applications, not just Google Adwords, you can determine which keywords you are ranking for, determine how many back links you have, and get your competitor's rankings. Take a look at everything you get with SEO PowerSuite by looking at this page.

If you're a website owner, you can determine how many broken links, 404 errors, duplicate content, and much more that could have a negative effect on your search engine rankings.  You can set up reports and analysis that will run on auto-pilot. Once you have these reports in hand, you can interpret and act on the information. 

One of the things I like includes receiving alerts when the wrong page appears in search results. It allows you to set the desired landing pages and be notified when the wrong page rank instead.  This is great because this happens quite often. It's not enough to know that you're ranking, you'll want to have the "right" pages ranking for the specific keyword.

The Cons

There are absolutely no exportable, printable reporting capabilities in the free version, and if that wasn't enough, you can't save your work.  So you have to either write down your information or do screen shots to save the information.  What a hassle, right? You also can't export data in the free or professional versions... only the enterprise version. 

In the free version you can audit about 1/3 of your site's pages, which means that you will get an on screen report that shows that for example you have 85 errors, but it won't show you all the pages that have those errors. You will only see a limited number around 1/3 of your site's pages in the free version.

So the goal of course, is to encourage you to purchase the paid version after a reasonable period of trying the program for free.  If you like the tools, avoid the frustration of having limited access, by purchasing the Professional version. To me it's the best value.  You can also purchase the individual modules but they are almost as expensive as purchasing SEO Powersuite at the professional level. 

The Affiliate Program

If you're an affiliate marketer, a great strategy to use would be to become an affiliate of SEO PowerSuite. They have a program that will pay a 33% commission of up to $230.00 per sale from your referrals. They also have a 90 day session cookie which means you will earn even if your customer waits 89 days before they make a purchase.  You can allow your earnings from the affiliate program pay for your product.  Take a look at the affiliate page here.

They have a great set of banners, logos, signatures and reviews that you can use for promotional purposes. If you want more information on affiliate programs read our article, Use Affiliate Programs to Monetize Your Blog. ​

Please Note: Make sure to use the links provided on the SEO PowerSuite Affiliate page. Use the links generated via the form on the page — this ensures cross-domain working of cookies and reliable tracking even if your referrals switch between different sites we own. Please do not use links provided in your BlueSnap account.

If you have questions about SEO PowerSuite, please contact us at your convenience.