The competition for traffic is fierce. Everyone is looking for ways to build an audience of raving fans. There are loads of people who are doing the same thing you’re doing. They’re selling the same kinds of products, they are using the same tactics.
They’re all in the internet space promoting products and services at the same time that you are.
We’re going to discuss two ways to stand out from the crowd and zero in on your readers so that they are compelled to take action on your content.
Because of all the distractions and competition, you have a very small fraction of time to make a great impression on your readers. If you blow it, you won’t generate the traffic you need to achieve the results you need to convert readers into customers.
Generating traffic (and lots of it) is the goal of every online
business, however it’s getting harder and harder to grab the attention of readers. How do you stand out from the crowd? How do you get people to visit your content over your competition?
Because of all the distractions and competition on the internet space, you have a small fraction of time to make a great impression on your readers.
The answer is simple and commonly overlooked. It’s through your headline. Think about it like this. The average person scrolls through their news feed at various times each day. Most of the time they are pressed for time, scrolling while they are at work or in between other important tasks.
And as your audience is scrolling through their news feed each day, they see a LOT of information. They have become accustomed to sorting through what is important to them and tuning out things that are not as important.
So consider that you only have one small fraction of time, to grab the attention of your readers and get them to click on your content that is located on your website, blog or ad.
Who Are You Trying to Reach?
Sell more to your ideal customers with the workbook bundle.
Today’s shoppers are savvy and they do their research many times, before making a purchase. How does your content fit into their buying process?
What is your best performing content? What time do your readers normally consume content? And what has worked well for you with past promotions?
Knowing your audience, what they are looking for and how your products and services can help them is the way to stand out from the sea of people who are doing the same thing you’re doing.
If you’re just saying anything and hoping people will respond, you’re probably not making the kinds of connections with your readers that will generate more customers for your business.
Our workbook bundle will guide you through the process of analyzing your ideal customer and your products so that you’ll know what to say to connect with readers and generate more traffic, leads and sales.
It's All in the Headlines
How to Create Scroll Stopping Headlines
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Once you know your audience, content creation is the next key to connecting with readers.
However, the typical marketer spends 80% - 90% of their time creating images, videos, emails, blog posts, and other forms of communication to reach their audience. Time is taken to make sure that each piece of content is perfect.
At the same time, those same marketers spend much less time to create on the headlines (titles) that will connect with their audience.
The reason for this oversight is that most marketers don't recognize the power of headlines in making a connection with their readers.
Headlines (titles) are the first thing our readers see when they are scrolling through their news feed, reading their emails and reviewing the ads on social media.
Headlines appear in every social media post, email, story, blog post and ad campaigns. And we spend the least amount of time putting them together.
Take a look at the search results below. The arrows point to headlines each author created. When you write a blog post or an email subject line or an ad, this is where your headline will show up. If you don't spend time on your headlines you pass up on the opportunities you have to make a connection with your potential customers.
An Example of How Your Headlines Look in Search Results
The red arrows point to the headlines as they appear in search results. The text below the headlines are meta descriptions.
The Secrets Your Competitors Are Using Today
The most successful marketers (yes, including your competition) are the ones that recognize the power of knowing their market (ideal customer) and using that knowledge to create results oriented, scroll stopping headlines.
They have taken time to know and understand their ideal customer. They know how to speak directly to their ideal customers, making strong connections.
They give their content the time and attention needed while accomplishing more in less time. They know the right words to use to connect with people who are looking for their products and services enabling them to sell more. They give time to their content, ensuring that their content delivers the results promised in the headline.
Our headline swipe file will show you the elements needed to create scroll stopping, headlines that will generate more traffic for your content.
Get Your Headline Swipe File
Learn the secret to creating scroll stopping, click getting headlines.