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How to Select a WordPress Theme

This simple tutorial will show you what to think about when selecting the look and feel of your website, blog or eCommerce store. 

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How to Select a WordPress Theme

What You'll Learn on This Page:

  • What is a Theme?
  • Things to Look for When Selecting a Theme
  • How a Theme Helps You Reach Your Sales and Marketing Goals

Selecting a Theme

Step 2: This video will walk you through selecting a theme for your WordPress site! Your theme is not something to take lightly because it sets the tone for your entire business. Learn how to select the features and benefits that will match your budget and business goals. 

What to Look for in a Theme

A WordPress theme is a collection of files that control the visual appearance of a WordPress website, including its design, layout, and functionality.

Your theme should help you quickly and easily create the look and feel of your site controlling the fonts, colors and imagery. It should also give you the ability to create conversion focused build landing pages, opt-in forms, sales pages, and more, without any coding or design experience. 

Your WordPress theme should work together with plugins (software additions that extend the core functionality of a WordPress website) that do the heavy lifting with functions like the ones below. 

  • Take Quizzes & Surveys
  • Generate Leads and Build a List
  • Create and Sell Courses
  • Sell Products and Services
  • Receive Regular Updates
  • Done for You Templates That Make Creation a Breeze
  • The Ability to Create a Membership Site
  • A/B Test Your Pages, Forms and Titles
  • Obtain and Post Testimonials
  • Includes Countdown Timers
  • Training and Support to Get the Most Out of the Tools
  • No Coding or Technical Skills Required

Our Recommended Themes

An investment in a fully functional, conversion focused theme, will be an investment in your business and your ability to successfully launch and grow. These are tools we've used to build sites and we feel that they offer the ability to incorporate sales and marketing functionality you'll need to grow. It's important research the features and functionality you need and find the theme that best fits your budget and needs.

Thrive Suite

01

A suite of WordPress marketing plugins that build conversion focused websites, blogs, stores. Includes training university, and tools for content engagement. It's the tool we used to build this site.

Learn More

Elementor

02

A visual editor that enables users to build and modify website layouts in real-time, and it includes various widgets and templates for creating professional-looking pages

Learn More

Astra

03

A lightweight, flexible, highly customizable, fast, and SEO-friendly WordPress theme.  Build websites, from blogs and portfolios to business sites and eCommerce stores

Learn More
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