Calling All WordPress Users: Learn to Sell Your Expertise

Finding a way to earn passive income from home can be a challenge even if you've got a topic in mind. There are many business models to choose from, which can be overwhelming.

If you're looking for a great side hustle to earn extra full or part time income, and you're in need of fresh, new ideas, this article will be a great resource for you.

It's about sharing your expertise and packaging it up in a way that makes it irresistible to an audience of people who would love to buy it.

And contrary to popular belief... you don't have to be a rocket scientist to be an expert.

There are a lot of reasons people overlook selling their expertise as a path to business success.

Now I'm not saying that you'll become set for life by selling your knowledge, though it's totally possible.

Courses are also digital product that can created in your spare time and sold on a number of platforms. 

Of course, I'm not making income promises or projections, but at a minimum, if you use the free course and resources you'll find here, and put in the work, you should be able to build a repeatable, scalable system that earns money on a regular basis. 

How to Get Started Selling Your Expertise

As a matter of fact, selling your expertise can be challenging at first. There may be a learning curve, some self analysis and a review of the market required.  And then there's the work that goes into actually making the products.

But once you've done the homework, like taking the course below, going through the research, self analysis and deciding on a topic, it's something that most anyone can do.  

What Role Does WordPress Play?

WordPress is a platform you can use to package and sell your products. And if you're already on WordPress you have solved one piece of the puzzle, in that you have an excellent resource that you can use to build your business. 

If you don't have a WordPress site, you can always build one. If you need help in that area, we have you covered with courses and resources you can use to build a site on your own or you can have us build it.   

We will also point you to some training resources you can use to see if this is something you would like to move forward with... which in my opinion is very exciting! 

In either case, the training resources below will give you answers to questions like what you can sell, how to sell your products and they will introduce you to tools and resources you can use to start a prosperous entrepreneurial journey from home or any location. 

Speaking of Self Analysis...

Are you constantly being complimented on something you've done in your business or personal life? Maybe you've received awards or honorable mention for your talents in cooking, organizing, handling finances, your specialty on a job or volunteer work.

This is one of the questions we ask new business owners to help them determine a starting point for a new venture. It's always good to start with something you're good at, and something that's enjoyable as well as profitable. 

Feel free to take the quiz for insight you can use to determine which business niche and topic will be best for you. After the quiz is completed, you'll receive recommendations and ideas via email that you can use (many of them free) to start a thriving online business that you've enjoy running, that also brings you income. 

Many times we receive cues that we excel in various areas of our lives, but we let them go unnoticed because we have a hard time tooting our own horn.

But here's the bottom line. If you find that you're always being complimented for the same things over time, that's a good sign that you're really good at it. If you sucked at it, believe me, you wouldn't be getting positive feedback. 

Think about your interests, hobbies and favorite past times and include any grades, awards, feedback from family and friends, or accolades you've received, etc. Use these as indicators that guide you to areas you may want to turn into a business.  

Now is the time to pat yourself on the back and figure out the topics, insight and knowledge you can bring to an audience of people who NEED to hear what you have to say.

You May Not Consider Yourself a Teacher

It's normal, unless of course you really are a teacher, to overlook valuable knowledge that you've learned over the years. Knowledge that can be shared as a way to bring in extra or full time income. 

I think most people have fear that kicks in when they think of talking in front of a group. One of the other great things about course creation is that you don't have to do it live. You can produce your courses in a room where there's no one except you and your computer. Later when you're more comfortable making videos, you'll have the option to do live videos. 

This is the thing... you may not know where to start, or how all the pieces will fit, but you might have the makings of a true course creator, even if you're not a teacher.

The great thing about creating courses is that you don't necessarily have to be in front of the camera.  You may be able to narrate a presentation of provide a demonstration, instead of speaking directly into a camera. 

And if course creation isn't your thing, you can also create paid content that your audience can consume to learn about your topic. 

We have some free resources that will help you start a business online that can bring in some serious cheese (money) if you are willing to put in the work. The great thing about courses and content creation is that you can create content once, and those bits of knowledge can pay you over and over again. 

Did You Know That Courses and Info Products are Digital Products?

The first step involves figuring out the topics you'll cover and finding a niche. Teaching takes on many forms including teaching on camera and in person, writing e-Books and workbooks, creating short, guided workshops, and more.

Once you're in the course offered below, you'll understand why that's really important. And the truth is, managing and selling digital products on a WordPress website is easier than it's ever been!

15 Ways to Share Your Expertise

Here are examples of things fiber artists (people who love to work with yarn and other fibers, like knitting and crocheting) can do to share their expertise. You can apply these ideas to virtually any niche or interest. 

1. Start a Blog or YouTube Channel

• Share tutorials, patterns, tips, and techniques.
• Show how to fix common mistakes or master advanced stitches.
• Create videos or articles on how to organize yarn stashes or use knitting/crochet tools.

2. Host Workshops or Classes

• Offer courses for beginners or advanced crafters.
• Host themed workshops like "Holiday Gifts with Crochet" or "Knitting Winter Wearables."
• Collaborate with craft stores, community centers, or libraries.

3. Write and Sell Patterns

• Create original patterns and sell them on platforms like Etsy, Ravelry, or your own website.
• Offer free patterns to attract an audience and build trust.

4. Publish an eBook or Guide

• Write an eBook on topics like "Crochet Basics for Beginners" or "Mastering Advanced Knitting Techniques."
• Include photo tutorials, charts, and project ideas.

5. Share on Social Media

• Post videos, step-by-step photo guides, and finished projects on Instagram, TikTok, or Pinterest.
• Use hashtags like #KnittingTips, #CrochetTutorial, and #FiberArts to reach a wider audience.

6. Participate in Craft Fairs

• Showcase projects, offer on-the-spot demos, and share expertise with attendees.
• Hand out flyers or cards directing people to your blog, YouTube channel, or classes.

7. Create Printable Guides

• Develop cheat sheets for common knitting or crochet terms, yarn types, or hook/needle sizes.
• Offer downloadable guides on your website or as freebies to newsletter subscribers.

8. Join or Start a Community

• Lead a knitting or crochet club in your area or online.
• Answer questions, share tips, and engage in discussions on platforms like Reddit, Ravelry forums, or Facebook groups.

9. Offer Private Lessons

• Teach individuals or small groups tailored to their skill levels.
• Market through social media, community boards, or word of mouth.

10. Collaborate with Brands

• Partner with yarn or tool manufacturers to create tutorials using their products.
• Share product reviews, sponsored content, or collaborations to showcase your skills.

11. Create Digital Content

• Develop time-lapse videos of your work process.
• Design graphics, like stitch diagrams, to help visual learners.

12. Contribute to Magazines or Blogs

• Submit articles, patterns, or tutorials to knitting or crochet publications.

13. Sell Kits

• Package yarn, needles/hooks, and a printed pattern as DIY project kits.
• Include video tutorials or guides to complement the kits.

14. Host Charity Events

• Organize knitting or crochet sessions to create items for donations.
• Share these efforts to inspire others and build a supportive community.

15. Develop Online Courses

• Teach techniques through platforms like Thrive Apprentice, Teachable, Udemy, or Skillshare.
• Offer lessons on creating products, mastering stitches, or starting a craft business.

By combining creativity and the desire to teach, knitters and crocheters can make a significant impact, whether it's helping others discover the joy of crafting or inspiring them to pursue fiber arts as a hobby or business.

Start with a Free Video Course

Take this free video course, How to Sell Your Expertise Online, that shows you in 4 short, sweet, insightful lessons on how to overcome the big hurdles standing in your way. 

It addresses the important issues that often trip up first time info-product entrepreneurs, including:

• The 3 Misconceptions Keeping You From Selling Your Expertise Online — understand what they are to sidestep their pitfalls!
  
  
• What Digital Product To Sell If You DON'T Want To Create An Online Course — online courses aren’t the only digital products out there!
  
  
• The Exact Flow And Step-By-Step Instructions To Start Selling Digital Products — get a clear plan around how to get started!
  
  
• There's No Time Like Today to Get Started - You'll learn WHY you should get started selling your expertise as soon as possible.
  

This course will cover the common psychological, strategic and technical sticking points holding you back, so just click the introductory lesson button below to get started!