Believe it or not, it's a great time to start a wellness business. In this article we will focus on fitness and weight loss but there are many wellness related topics you can focus on to earn money.
The primary reason wellness's a good business idea is because according to many credible sources, we (the average American) are out of shape, and it's having a negative effect on our health.
Whether we struggle with eating unhealthy foods and/or we're leading a sedentary lifestyle, we are doing things that wreak havoc on our waistlines. And in turn these habits will impact our health, and many of us know that we need help.
When you have a group of people who know that they need help, you have lots of opportunities to earn from a business that is positioned to help people.
The problem is that many people have no idea where to start. Do we visit our health professional to get a shot or do we swallow a pill. There's also the natural approach that includes a healthy diet and working out on a regular basis.
There are many choices that will help us lose weight and improve our health, it's just a matter of finding a solution that works for our individual needs.
The variety of choices available presents a unique opportunity for anyone who is looking for a way to earn doing something that builds on their interests.
We'll show you a few simple things you can do to earn money as you lose weight and get fit. There are a lots of tools and resources that you can use based on your experience and unique situation.
Now is a great time to take action to lose those excess pounds, for a number of reasons. This post will also show you a way to earn regular monthly income while receiving the many benefits that come along with losing weight.
It doesn't take losing a huge amount of weight to start seeing health benefits. According to WebMD, Losing about 5% of your body weight can make a difference in your health.
Are you interested in getting more from your work outs and staying fit? If so, you might want to help others lose excess pounds and inches.
The good news is that if any of these scenarios is true, there is a way that you can learn a healthy way to shed those excess pounds and inches, and earn extra money in the process, by using affiliate and referral marketing systems.
You Have a Unique Perspective
Whether you're just starting your weight loss journey or you're a seasoned fitness expert, you have (or will have) a unique understanding of the things that you've tried in the past, the struggles you've faced and things you're doing now that work to help you lose weight.
Your unique journey gives you perspective and insight on what works well for you.
Wellness Sub-Niches to Choose From
When it comes to building a business, one of the first things you'll want to do is select a niche. Here are a few sub niches that fall under fitness and weight loss.
If you're good at helping your prospects (people who are ready to improve their health, look and feel great by losing weight), understand the benefits of losing weight and maintaining their results (what's in it for them), you will excel with your own weight loss story, products you create, as well as affiliate and referral marketing.
Here are a few sub-niches you can use to reach an audience of loyal fans and devoted customers:
Use your unique perspective to give people who want to get fit and lose weight what they are looking for, including advice, recommended tools, gear, helpful product reviews and other resources they can use to get results.
As a fellow fitness buff or weight loss enthusiast, you have probably experienced some of the same concerns as your audience as well as their challenges. Because you have an inside view, you can help them avoid the roadblocks and bumps you experienced.
You can position yourself as the perfect resource to share the tools, strategies and resources you used to be successful.
Join our list to receive more ideas that you can use to reach your audience and provide information to people who are interested in your niche.
How to Turn Your Interests Into a Business
If you're comfortable sharing your journey, or sharing the methods, tools and resources you are using during your journey, you can use your interest in fitness and weight loss to help others.
Use these tools to share your journey without being pushy, salesy or obnoxious:
You can attract your ideal customer by creating a ton of great content that your audience can use as well as creating communities of people who can't wait to hear from you.
When you try new products, recipes, tools and gear, you're in an excellent position to write or create video and audio reviews and testimonials.
You may have experiences that you can share in person, with a blog or by using another online platform.
It's important to note that unless you're a medical professional, it's important to make the distinction between your personal experiences without making health claims.
The Weight Loss Industry
When selecting a niche, it's important to understand the industry you're working in. You'll also want to make sure you're working in an industry that is growing, and thriving.
Here is some information about the weight loss industry that you can use to determine how well you might be able to do, even if you capture a small percentage of the market.
Be sure to do your own research, because this data is current as of the date this article was written. You'll want to have information that is as current as possible.
According to the latest weight loss industry statistics, the market was valued at approximately $163.13 billion in 2024 and is expected to exceed $362.1 billion by 2034, growing at a compound annual growth rate (CAGR) of nearly 8.3%.
Source: towardshealthcare.com
As the chart shows, the global weight loss market is a dynamic and rapidly expanding industry that is projected to grow significantly over the next decade.
There is a need for education and safe, healthy solutions that help consumers reach their weight loss goals, and keep the weight off.
Use Your Interest in Fitness and Weight Loss to Start a Wellness Business
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According to CDC data, during August 2021–August 2023, the prevalence of obesity in adults was 40.3%, with no significant differences between men and women. Obesity prevalence was higher in adults ages 40–59 than in ages 20–39 and 60 and older.
Business Models That Might Be a Good Fit for You
If you are interested in fitness and weight loss, and you're using social media to communicate with your friends, family and other groups, there might be a fit between those activities and products you can earn from.
There are a few business models you can use to start earning. You can choose one or all of the methods we'll talk about below:
1. Join an affiliate program that enables you to promote products made by other brands, or sold by your favorite retailers, earning a flat or recurring fee or a percentage) for each referral you make that results in a purchase.
2. Create digital products that will help your target audience track, measure and reach their fitness and weight loss goals.
3. Create gear, apparel and print on demand products that you can sell in an eCommerce shop or on other platforms to earn from home.
To Promote Your Weight Loss Business
Once you have a product or service to sell you'll need a professional looking, user friendly platform you can use to sell it. Your platform should also make it easy for customers to pay you.
You are free to promote anything that is related to your niche, including things that will help your audience food prep, fix healthy recipes, and diet strategies that helps you get results.
You'll also want to include weight loss equipment, monitors, wearables, digital trackers, and motivational products (like journals, and apparel) created by other companies that you can promote.
Knowing as much about your weight loss product(s), the people who would be ideal customers for your products and the niche that it serves will help you sell more. The goal is to connect with people who are looking for what you have to offer and are ready to buy.
Use tools like Chat GPT to understand your audience, and discover the right keywords and phrases that will help you connect with your ideal prospects, turning them into loyal, engaged customers.
Here are a few tools and platforms you can consider:
1. A WordPress blog. A blog will give you a platform you can use to tell your story and inspire others, have them join you (your mailing list, live stream, podcast and video channel) so that they can learn about things they can use (your lifestyle changes, routines, resources and products) to accomplish their weight loss goals.
A WordPress blog will enable you to bring in all your content, articles, videos, podcast episodes, a shop into one location that you control. This will able you to control the narrative, providing an amazing shopping experience, and allowing your audience to learn more about you and do business... on your terms.
2. One page website. Maybe you're not ready to build a blog, but you need a quick solution, professional looking platform that allows you to highlight your content in one central location.
A one page website template from Canva or WordPress can provide a quick, easy landing page that showcases your best content, especially if you don't have a website or blog. If you've placed your products on a number of different marketplaces and platforms use a one page template to make potential customers aware of your brand. Tell them who you are, what you do and how you can help them.
Whether it's your affiliate products, marketplace listings, product demos or other monetized content, you need a place that brings it all together.
3. A mailing list. You'll need a way to drive traffic to your best content, and that can be accomplished by building a list via email, text messaging or both.
If you don't have a mailing list, or you're confused about how to get started, watch this tutorial to build a list of engaged email subscribers.
These tools will help you communicate with your audience on a regular basis, to help them utilize and save on your weight loss solutions.
4. Join a Wellness Club. There's an exclusive private Facebook weight loss group you can join. It has over 87K members and gives you access to
- A free weight loss plan
- A weight loss support community
- Ideas and recipes
- LIVE exercise classes
- LIVE meal prepping classes
- LIVE meal planning sessions
- LIVE cooking
- LIVE Q & A meetings
- Pop-up challenges and contests with product prizes!
How to Get Started
Sign up below to learn about the referral programs and how you can leverage the websites, systems, and other resources provided by the company, to earn from at least two different streams of income.
We'll show you how to create content that your ideal customers can use to learn about weight loss that lasts.
For example videos, audio and written posts as well as guides that share your experiences. Provide reviews and answers to frequently asked questions.
You'll learn how to recommend SWAG, exercise equipment, or gear to your audience to make weight loss fun.
You'll receive step by step training that shows you how to use the systems and strategies to make referrals.
If you find that the ideas and programs are not for you, it's easy to unsubscribe at any time.
A Business That Builds on Your Interests
Start an online business that supports your interest in fitness and weight loss and earn regular monthly income.
