Are you looking for a way to build a business that thrives and grows? Of course you are... This article will cover how to build a brand, why branding is important and the elements you should consider if you're serious about building a thriving business.

We'll also talk about what a brand is and how you can use branding to grow your business. The reason branding is something you want to establish, is because that it's the basis for name recognition and being known for what you're doing to help your audience.

Why is Branding Important

While your brand is intangible, it comprises several subtle elements that can send an unspoken message to your audience, helping (or hurting) your business in it's ability to stand out and stay top of mind when it comes to the products and services your company provides.

Brand Colors and Fonts

And when you think  of these businesses, you think about a certain attribute like quality, signature flavors, value based goods, convenience and quick delivery. 

Building Your Brand

When building your brand, it's important to think about your current branding status and what you want to be known for.  Then look at your marketing assets and determine whether your branding is sending the message you desire.

Your sales and marketing goals should support your income goals. And your social media strategy should support your sales and marketing goals so that it all works together to help you reach your goals faster.

Social media helps to build your brand on a daily basis as you post on various platforms. Having a clear focus on your goals means you can incorporate content that helps you reach and attract an audience of engaged users, leads and customers.

What do you want your audience to think about when they see your logo? How do you want them to feel when they land on your site, or when they see your marketing materials. What actions do you want them to take when they run across your content online. 

Brand Building Step by Step

If you haven't payed much attention to your brand, and you want to give it a boost, here are a few tips that will help:

Order Print and Digital Marketing Materials

You should always have marketing materials on hand that you can use to promote your business in print and online. The items below are available here on our site. Click the image to learn more. 

Your Company's Mission and Vision

Mission statements serve a dual purpose by helping employees remain focused on the tasks at hand, and encouraging them to find innovative ways of moving toward increasing their productivity with the eye to achieving company goals.

A vision statement outlines what the company needs to do to remain the way it has presented itself to be. So in essence, a company’s mission is its identity, and the vision is its journey to accomplishing its mission.

Color Considerations

The colors you choose are important. Take a look at Canva's color tools that will help you understand the best looking color combinations, color meanings and ideas you can use to give your business a clear, consistent look and feel. 

When you sign up for Canva's pro plan, you can choose up to 100 color palettes and upload your logo to be used in business projects like presentations, social media, videos, print products, marketing, and office documents. 

Font Combinations

The fonts you choose for your business also speak to your audience. Are they easy to read? Do they work to convey your sense of style or do they work against it. The combination of colors and fonts can send a powerful message. 

The library also has delightful and beautifully crafted icons for common actions and items. Download these fonts in your digital products for Android, iOS, and web.

Creative, Fun Fonts and Icons

Boost Your Logo

Use Canva Pro to quickly create a new logo or give an uplift to an existing logo. Check out our video that walks you through creating a brand logo that includes your brand colors. 

Depending on how much you create images, videos, mockups and other visual elements for your business, a Canva free account can be a great solution. 

However, if you're finding that you use a lot of different graphic design tools, why not consider using Canva Pro (or signing up for a free trial) to see if it offers the tools you are already using for one low price. Check out the free versus pro comparison below, and realize that Canva is continually adding new features. 

Compare Canva Free vs. Pro Features

Choose a Web Theme That Works with Your Brand

Your blog or website theme sets the overall look and feel for your web content. So it's important that you choose a theme that gives you full control of your brand. Your theme should give you the functionality to create content that supports your mission, vision and goals.

We use Thrive Suite (we used it to build this site) that includes Thrive Architect, the drag and drop visual editor that comes with an entire suite of tools you can use to build a sales and marketing system for your business. 

We've given you several tools and resources we've used  and feel strongly about. Use them or research tools on your own, but make sure you take time to build an amazing brand for your business. If you check out our tools, we would love to know how they work. Enter a comment below to let us know how they work for you. 

Using Social Media to Build Your Brand

Posting on social media can be a great way to build your brand and attract an audience. Once the steps above have been completed and your brand is established, you can use it to create name recognition and reinforce your unique selling position.

By posting out messages that will introduce your company to your target audience, showing and telling them what you do will start the process of creating awareness about your company.

Providing a look at your company's day to day activities including announcements, the roll out of new products, flash sales, courses, events, training, free content, etc. can be posted on social media.

Giving your followers a consistent look into your business through social media can attract an audience and open the door to new leads, sales and even testimonials and referrals. For more information on using social media to grow your business check out our course, 30 Days of Social Media.