If you've been following me for any length of time, you know that I'm always talking about having the right equipment. And it's true, whether you're a small businessperson, DIYer or busy parent, having the right equipment can make any job easier and more attractive.
Here are Some Reasons Why a Heat Press Should Be in Your Future
You might be thinking, really... a heat press of all things? It may seem that your business is totally unrelated to making "stuff". But hang in there with me just for a moment.
Watch this quick video for a glimpse into what you can do with for example, a multi function heat press.
Take your business to the next level and keep more money in your pocket by creating a wide range of products for your customers.
Click to play
*Learn about the heat press shown.
Having a heat press, (even more than one), has several advantages that put you in a great position. When you think of the responsibilities you have for getting physical products to customers or even if you sell digital products or services.
Simply put, adding a heat press to your existing product line gives you another way to earn money.
Control Over Pricing and Quality
While you may not want to be very hands on with your small business, doing so, (at least in an emergency or if you have a special client or a big high value order that requires you to ensure the quality of what the customer receives), can be advantageous.
Making your own items gives you more control over pricing. So instead of relying totally on your print partners' pricing, you can have a sale, offer a discount, create buy one get one deals, bundles and more for products you create. For example, if you add a personalized imprint to any product, the value goes up significantly.
One Tool... Many Projects
You can also control the quality of the items you sell. Relying on print partners and the products they choose can be a toss up when it comes to quality.
Some are better than others when it comes to overall product, production time, packaging, imprint options, and the delivery process.
Create Customized Apparel
With a heat press, you can make customized t-shirts, hoodies, joggers, shorts, pajamas and other clothing items. If you're already designing marketing and social media items, you probably know how to use design tools like Adobe Photoshop and Illustrator, Canva, Figma, Kittl, and more.
If you know how to use these products, you can excel by adding custom and personalized graphics, logos, and text to your products. A heat press can be instrumental in creating team uniforms and shirts and personalized gifts.
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Create Personalized Plush Toys
Plush toys are a favorite gift to commemorate special occasions for people of all ages. You may think of plush toys as something for babies and kids. However they are used to brighten the days of people of every age. They are even add on items or bonuses for other products and gifts.
They are given as gifts for birthdays, major milestones, holidays like Christmas, Valentine's Day and Easter, sports milestones, birth announcements, graduation, and more! The opportunities are endless!
Home Decor
Personalize items like pillows and pillowcases, tote bags, wooden plaques, puzzles and wall hangings of all kinds.
Imagine having a poster hanging on your wall that inspires you each day as you walk into your home office. Whether it's a picture that is turned into a watercolor painting or a drawing that reminds the recipient of a special time, event or vacation? When you add items like that to your product line, the value of the item increases tremendously.
It can also become a conversation piece that results in referrals, helping to grow your business.
A heat press can transfer intricate patterns onto these surfaces, making them ideal for gifts or home decor.
Accessories
Customize accessories like earrings and other jewelry, pencil pouches, make up bags, handbags, and backpacks. When gifts are personalized the value of those items goes up tremendously, because of the special messages they contain.
Crafts and Gifts
Create personalized gifts like custom mugs, coasters, car coasters, car seat covers, and more.
Fabric Projects
Enhance fabric projects by adding patches appliques and more. Create designs that can be overlaid on top of quilts, pockets and blankets.
Cut Out the Middleman
Cuts out the middleman and enables you to meet timelines and manage order processing. When you have your own press, you can make your own items based on order volume. Your print on demand partner becomes a true partner that handles overflow work for you, versus relying on them as your sole provider.
This gives you much more flexibility during peak seasons like the holidays when print on demand companies can become overwhelmed.
Wrapping It Up
When you think about how a heat press works with so many different blank products it's easy to see how adding one to your business makes sense. The possibilities are endless because you can create multiple products from a simple design. Check out the heat press bundles as well as single presses that you can use to get started today.
When you use a multi-functional heat press like the one in the video, you can make products in lots of different sizes and materials.
It's really not hard to see how having this important piece of equipment can help your business grow.
If you're starting a new business, consider investing in an equipment bundle so that you'll have everything you'll need to get started.
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