June 24, 2024
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It's warm outside and there are lots of events happening like trade shows, craft shows, impromptu outdoor interviews and festivals. If you're involved in any of these activities, this article has a few affordable, easy to implement, commonly overlooked ideas to promote and grow your business year round. 

Metal signs with QR codes provide versatile solutions for business owners with video channels, blogs and those who have physical locations, attend in person events or give interviews. 

Connect with a Simple Scan

Help customers quickly connect with your business.

Using QR Codes for Steady Growth

Placing QR codes in all your content, enables users to engage and quickly find information they are looking for. Signs can serve as your silent salesman, making it easy to connect with an audience.

Here are some innovative, commonly overlooked ways QR codes can be used:

Product Information and Pricing:

  • Display QR code signs at your booth or table to provide detailed product information and pricing. Attendees can scan the code to access descriptions, materials used, sizes, and prices, reducing the need for physical brochures.

    This also makes it easier for you and your staff to keep information up to date.

Customer Engagement and Feedback:

  • Encourage customers to scan the QR code to participate in surveys, leave reviews, or provide feedback on your products. On the page, you might provide an incentive for those who leave reviews. 

    A simple sign that explains how to leave a review, can help you gather valuable insights and improve your offerings.

Exclusive Offers and Discounts:

  • Use QR codes to share exclusive, event or VIP-only offers or discounts. Make it easy for customers who scan the code to receive a special offer or deal, incentivizing purchases and enhancing the event experience.

Social Media Promotion:

  • Link a QR code to your social media profiles. This makes it easy for event attendees, video subscribers, and potential customers to follow you, like your pages, and stay updated on your latest products and news.

    It's a great way to boost your social media presence and engagement.

Signs That Last Through Rain or Shine 

You might be wondering why we recommend metal signs versus paper or cardstock. Metal signs are durable and weather resistant, versus paper signs that become faded, damaged and worn over time. 

Our signs are crafted from high-quality aluminum, and powder-coated in a timeless matte white finish, providing flexible style that matches your brand and complements any decor. 

Whether you want to showcase your brand logo, an email marketing campaign, or gather testimonials, these metal signs are the perfect solution.

Customize a Metal Sign for Your Office or Shop!

Newsletter Sign-Up:

  • Invite event attendees and potential customers to join your mailing list by scanning the QR code. This helps you build an audience for future promotions, product launches, announcements and continuous improvement.

Event Information:

  • Provide event-specific information such as schedules, maps, or special guest appearances. This keeps attendees informed and enhances their overall event experience.

Contactless Payment Options:

  • Offer a quick, convenient, secure way for customers to pay for their purchases. Link the QR code to a payment gateway or mobile payment option, allowing for a smooth, contactless transaction process.

Showcase a Portfolio or Gallery:

  • Direct attendees to an online portfolio, podcast collection or gallery showcasing your work.

    This is especially useful for content creators of all kinds including artists, designers, and crafters who want to display a broader range of their creations than what’s physically present at the event.

Event Registration and Ticketing:

  • For events that require registration or tickets, use QR codes to streamline the process. Attendees can scan the code to register or purchase tickets online, reducing wait times and simplifying event management.

Virtual Product Demonstrations:

  • Link the QR code to videos demonstrating how your products are made or how they can be used. This provides an interactive experience and can attract more interest from potential customers.

By integrating these QR code strategies into your events, and marketing activities you can enhance customer interactions, streamline operations, and create a more engaging and efficient experience for attendees. 

The flexibility of editable QR codes ensures that the information can be tailored to fit any event or promotional need.

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About the Author

Marvelyn Brown is the founder of Making It Remotely. a blogger and digital marketer focused on online sales and marketing, digital products, crafting and web design. When she's not working, you'll find her working on hobbies and crafts, having fun and relaxing with family and hanging out with friends.

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