March 9, 2023
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Guess what! Third party sellers can now promote their products in Michaels marketplace! How cool is that?

Michael's, the largest specialty arts and crafts retailer in North America, has announced the launch of its new online marketplace with an expanded assortment to better support the tens of millions of creatives visiting their website each month. 

Michaels has designed its marketplace to help high quality sellers of arts & crafts componentry succeed in the increasingly crowded eCommerce space by focusing on curation and forgoing subscription or listing fees in favor of a standard commission rate. 

The launch of Michaels’ curated marketplace for arts, crafts, and décor is the next phase of their ongoing digital transformation to be the destination for all creatives to get inspired, learn, shop and create.

now 4x more at michaels marketplace

What This Means for You

Michaels is accepting applications from sellers in the following categories including:

  • Arts and Crafts Supplies
  • Candle and Soap Making
  • Leather and Wood Work
  • Kids
  • Journaling
  • Baking
  • Tools and Tech
  • Yarn and Stitchery
  • Toys
  • Seasonal Products

As a creative seller with products in any of these categories, you can apply to become a third party seller.  

If you are accepted, you will have great place to sell your products to a highly targeted audience.  And that means your content will resonate with more of your ideal customers resulting in opportunities to convert more visitors into customers! And hopefully those customers will become repeat customers and raving fans. 

Because Michaels is an iconic and trusted brand, your products will tap into the trust factor and name recognition they have established when you add your high-quality collection to their already impressive offering.

The same thing happens when you list your products on trusted sites like Amazon. The name recognition alone will help you establish credibility with an audience. 

The Michaels Marketplace Brand

Name recognition is another reason that it's important to establish your unique identity and brand as soon as you start your online business.

Once you are known by your customers as the "go-to" place in your chosen niche, you will be able to establish the know, like and trust factor with your audience.  And that can result in more engagement, more sales, more referrals and more testimonials. 

If you have a WordPress blog, you can also enable eCommerce and sell products and services in a shop that you own and control. 

Keep in mind that selling on a platform you don't own or control has its positives and negatives. Being aware of these pros and cons will help you weight whether it's worth it and make the most of the positive aspects of any platform you choose.   

It's also a great idea to learn about the pros and cons of selling on a marketplace. The more places you have for people to find your products and services, the better.

Multiple Integration Options

Michaels also offers multiple integration options at launch with a full-service portal for sellers to manage every aspect of their business.

They have enabled direct integration with a suite of Seller-APIs and connections with several top multi-channel integration partners like ChannelAdvisor (a CommerceHub company) and ShipStation.

It's a win, win all the way around! To learn more about selling with Michael's visit their marketplace. 

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About the Author

Marvelyn Brown is the founder of Making It Remotely. a blogger and digital marketer focused on online sales and marketing, digital products, crafting and web design. When she's not working, you'll find her working on hobbies and crafts, having fun and relaxing with family and hanging out with friends.

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