If you're paying for a linktree app, you don't want to miss this article. We're going to show you 11 reasons to save money with a highly effective and affordable link in bio option that sends qualified leads and sales to your business.
We'll not only give you many great reasons for making the switch, we'll show you how (step by step) to implement this quick and easy solution so that you can start reaping the benefits starting today. How exciting is that?
What is a Link in Bio?
Link in bio apps are tools that allow you to create a single, customizable link for your social media profile. When followers click on it, they’re taken to a landing page with multiple links, giving you the freedom to direct them to any page you choose—your website, product pages, blog posts, videos, email signup, or social media platforms.
How They Benefit Entrepreneurs
Here’s how link in bio apps benefit entrepreneurs:
They Expand Link Capacity: Social platforms, especially Instagram, usually allow just one link in the bio section. Link in bio apps get around this by letting you add multiple links to a single page, expanding your options to drive traffic.
Increased Traffic and Sales: By directing followers to a menu of links, you make it easy for them to find what they’re interested in—whether it’s your latest product launch, blog post, or special offer. This streamlined access can boost traffic and conversions.
Centralized Tracking: Most link in bio apps come with analytics, so you can track clicks and see which links are most popular. This data helps you understand your audience’s interests and optimize your marketing strategies.
Customization: Link in bio apps allow branding options, so you can use custom colors, buttons, and sometimes even add images to match your brand and give followers a cohesive experience.
Time Saver for Content Creators: Instead of constantly updating your social media bio link with new content or product launches, you can update your link in bio page, saving time while still promoting new offerings.
Are You Sending People Away from Your Business?
Linktrees are paid apps that lots of people use (and pay for) to receive a boost to their business. For example, the Linktree website currently serves over 50 million users, ranging from influencers and content creators to entrepreneurs and businesses.
But in reality, to use apps like Linktree, you are virtually sending away tons of traffic away from your site to their platform. This helps their platform when you build links to your content there versus building links that drive traffic to your own platform.
To top it off if you're paying a monthly fee for their service, you're also paying to send away valuable traffic to someone else!
So the big question is... would you rather send links and traffic to help someone else build their business, or would you rather send traffic to yourself, helping you build your own business?
The options you'll discover here will eliminate the monthly fees and send potential customers to a platform you own and control. This gives you tons of benefits that you'll read about below.
These options will also save you money because they use resources that you're already using to create content. For example, you're probably paying for shop platforms, blogging platforms, page builders and other resources that can be used to build a link in bio page.
We suggest using the resources you already have to bring in more traffic, leads and sales to your domain, versus sending users to someone else's platform.
Automate Your Email Campaigns
This 62 page printable workbook will walk you through setting up email campaigns that will sell for you on auto-pilot, allowing you to handle other aspects of your life. It's a great way to connect with more of your target audience without sitting in front of a computer all day.
You Have the Power and It's Not as Hard as You Might Think
You may be paying for a link in bio option that does what we've talked about so far.
But it's important to check out the eleven (11) reasons below and follow the steps outlined in the video below to make a change to a free (or somewhat free) resource you're already using, that gives you the same benefits as those paid options, with the added benefit of linking to your own platform.
What You'll Receive with This Link in Bio Option
If you haven't guessed by now, our solution is a simple landing page that does the same thing as a link in bio page.
Building a link in bio page on an existing blog, shop or website can work wonders to deliver the results in eleven different areas to help you stand out on social media, podcasts, videos and any platform where you share content.
Here are the benefits you'll receive by creating your own link in bio page.
1. Control Over Your Data
A custom landing page allows full tracking capabilities with tools like Google Analytics, providing insights into user behavior. These are benefits that tools like LinkTree limits or charges extra for.
2. Brand Consistency
Using your own website and domain means that your branding will align with your overall aesthetic, offering more customization options as compared to using templates provided by link in bio applications.
3. Improved SEO
Traffic directed to Linktree's, site does not benefit your website's SEO efforts. Sending traffic to your website enhances SEO by increasing direct visits and engagement metrics, benefiting your overall online presence.
It's always a negative when you have to send traffic to someone else's site. Take as many opportunities as possible to send traffic and get the benefit of SEO to a site you own and control.
Video: Here's How to Create a Link Tree for Your Business
This video shows you how to create a Link Tree that can reside right on your own domain, that helps to build your brand and allows you to monitor, track, test and improve your results.
Tools Used to Build Our Link in Bio Page
Here are the page builders that can be used to build a link in bio page or any landing page. You can check out Thrive Architect, the tool used to build the page in the video tutorial above.
If you're on WordPress, you can use any page builders or landing you're currently using, like Elementor and Astra.
If you're on Shopify, you can also build a landing pages that can be used as a link in bio page. Just follow the video below and apply the concepts to your Shopify page.
You can also use Canva's website builder to create a link in bio for your business. For data tracking and analytics capabilities you can buy a domain and set up a free Google Analytics account or use a tool like Monster Insights.
This might be a less expensive option than using a LinkTree type service, especially if you are already paying for Canva Pro.
The Link in Bio Page We Created in the Video
* The links on this page are demos only.
Here is the demo page we built in the video tutorial above. We used Thrive Optimize to test and optimize our page for the best results.
You would be surprised to know how a simple tweak to things like colors, background, and wording can make a difference in the results you receive with your content.
Testing is the best way to optimize your site for more engagement, leads, traffic and sales.
Adding an element like the Flash Sale call to action (shown in the image) can make a difference when creating your link in bio page. Think of adding one item your target audience will enjoy receiving. Think of adding items that will help potential customers save money, reach their goals, solve a problem or all of the above.
Link to your most important content to get more traffic, leads and sales as well as interaction that can lead to the boost in income you've been looking for.
Testing is the Key to Success
Once your page is built, you'll want to test it out. Testing is the way to learn what works (or not), make changes and improve your results.
Thrive Optimize is the WordPress testing plugin we used in the video to test our demo page. This plugin enables you to test two different versions of any landing pages, titles, lead generation forms, sales pages and more. To learn more about testing, click here.
Call To Action Scripts That Sell
Your call to action (or lack thereof) can mean the difference between earning or leaving money on the table.
It's important, based on the kind of content you're creating, to include a call to action for every piece of content you create.
This tells your readers and followers what action they should take next. Without that, they usually leave, moving on to the next piece of content in their feed. Grab our call to action scripts that sell here.
5. A Streamlined User Experience
A custom link in bio landing page reduces friction, making it easier for users to navigate directly to your best content without extra clicks.
6. A Professional Appearance
A tailored landing page presents a more polished, branded image, and enhanced credibility, compared to LinkTree's generic look.
7. Endless Linking Opportunities
You can add unlimited links and section, allowing for more comprehensive content presentation.
Though you can add unlimited links, I would recommend only adding a few links (4 at the most) to your best content or links to something that will help potential buyers make a buying decision.
Suggestions might include a link to an affiliate landing page, an email sign up, shop page or a page that offers a freebie. It's best to direct people to a product you can earn from.
To make your link in bio page pay off, you could provide a link to one landing page that does double duty, that includes a freebie and an email sign up form that sends people to an affiliate offer. That way you can generate leads (that you can follow up with) and sales from one link.
8. Enhanced Analytics
Use Google Analytics (free), Monster Insights to track results. If you select Thrive Suite or Thrive Optimize (shown in the video) you'll have important analytics within the suite that you can use to determine what's working as well as the results you're receiving.
Customizing link in bio pages on a platform you own, has a number of benefits including detailed analytics, providing a better understanding of audience engagement and informed marketing strategies.
9. Cut Out the Middleman
Sending customers to your own site eliminates reliance on third party platforms, ensuring that all traffic benefits your domain. It's better to host as much of your content as possible on your own platform.
Changes to a third party platform's service agreements or their terms could negatively affect your business. For example, you don't want your links flagged as spam (which could happen on a third party platform or social platform) making them unclickable.
10. Flexibility in Design
You can create a unique layout and incorporate various media types, which is often restricted on platforms like LinkTree. For example, check out our link tree for a unique spin on the typical link in bio set up.
11. Cost Effective
Landing pages can be created on your own site at no additional charge to what you might already be paying for. If you have a web presence you're more than likely using page builders and plugins that enhance the user experience on your site. Using tools you're already using helps you avoid ongoing subscription costs associated with LinkTree type services that charge extra for what they consider "pro" features.
A Free Resource for Building Your Link in Bio
If you don't have a website and you're looking for a budget friendly option for a link in bio, consider using Beacons. Beacons is the best link in bio solution we've found because it allows you to sell most product types without a website, tech headaches or monthly fees.
We have an entire tutorial on how to use Beacons, here. Check it out after you've read the next section on what to include in your link in bio page.
5 Things to Include in Your Link in Bio Page
Here are 5 things you can include in a "link in bio" page to help boost your earnings:
1. A Free Lead Magnet with an Upsell Offer
This is one of the most important things you can add to your link in bio. Spend time thinking about a free resource you can offer. Here are some tips on what to include:
- What does your target audience want to do that they can't currently do? What's keeping them up at night?
- Offer a free downloadable resource (e.g., eBook, checklist, or mini-course) that removes the barrier to whatever it is they want and need to do to reach their goals.
- Make it easy for them to get what they want with your downloadable solution in exchange for their email address.
- Link trees are a great way to build your email list with a free download, converting visitors to leads you can follow up with.
- This builds an audience of people you can talk to about your business.
- Once they subscribe, direct them to a thank-you page with a low cost upsell, like a discounted course or an exclusive bundle offer that complements the freebie.
These elements encourage action, increases your visibility, and can drive sales and conversions from your audience.
2. Links to Your Digital Product Shop
- Link to your digital products, such as workbooks, printables, videos, mini courses, or planners. Offer an enticing preview or a limited-time discount to encourage quick purchases. Highlight your bestsellers and bundle deals for higher value.
3. Links to Exclusive Content or Memberships
- Link to a Patreon, membership site, or email list where subscribers gain access to exclusive content, behind-the-scenes materials, tutorials, or downloads. Promote the added value that subscribers will receive.
4. Affiliate Product Links
- Feature products, tools, or services you use to run your business or create your products. Sign up and become an affiliate, start recommending them and earn a commission. Make sure they align with your audience's needs (e.g., digital products, tools, software). Clearly highlight the benefits of each product with a call-to-action that encourages clicks and conversions.
5. Services or Coaching Packages
- Include links to any consulting services, coaching packages, or one-on-one sessions you offer. Add a compelling headline and description that shows how your expertise can help solve their problems. Make it easy for visitors to book a session with you.
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