Dominate Your Niche with Video Marketing for Beginners

Video Marketing for Beginners

Instead of "talking" in person to people about your products and services, make online video demonstrations.  It's been shown that videos receive a lot more engagement and conversions.  Another great thing about video is that you can place them anywhere, like on your website, in blog posts and in places where your audience hangs out.

They can be viewed at any time and from any place that has an internet connection, from the comfort of your prospect's home. There's no need to drive to an office, restaurant, party or outside location to receive the information. 

In this article is about video marketing for beginners. And it shows you how to sell more of anything using this content type.

Videos help you sell without being pushy or twisting anyone's arm.  Instead, videos allow you to create content that attracts people who are looking for your products and services and are ready to buy.

Position yourself to sell 24/7 while you're doing other things.  Structure your business in a place of authority that has a steady stream of engagement and income. 

Make it so that you're not totally dependent on one-on-one interactions for your livelihood.  Take the pressure off and fully enjoy your daily interactions because you know in the background you're still earning, no matter what happens during your in person demonstrations.

If your video demonstrations are optimized for search engines, you will be able to reach a larger audience at once, giving viewers the option to sign up for more information.  This means you'll have the potential to drive more traffic and generate more leads as well in a shorter period of time.

If you do a great job of keeping your videos short, while stating the problem, conveying your solution and expertise, and concluding with a call to action, you will generate a steady stream of traffic that has been pre-qualified before they arrive on your page.  What better way to build your business!

View Your Business From Your Customer's Perspective

The more you make  prospects guess, the smaller the chances are that they will hang around.

If you've placed claims on your website or blog, new visitors will be skeptical, unless your company is one that they know and trust. 

So how do you back up your claims? And what do you do when you're brand new, with no testimonials or solid data to show?

You become more literal with your demonstrations. If you're claiming for example to have happy customers that got results, you need to have testimonials from happy customers that got results.

You can do this by routinely asking your customers for testimonials, referrals or reviews of products they have purchased. 

If you don't have testimonials, you can provide videos of you or your friends and family members using your products and show the results they get. 

If you're demonstrating how to do something, you can purchase a tripod and place your cell phone on it to create videos. You can also use screen capture software to demonstrate how to use an online tool or platform. 

Your website can be a never ending gallery of proof that visitors can review. They don't have to think about how your products work, and they don't have to hunt and dig for it.  Done and Done.

Goals for Your Demonstration Videos

The goal of each video demonstration should be to show that you do great work, you know what you're doing. As you get more customers you can use testimonials, reviews and referrals with demonstrations to increase the number of people who take the next step in your sales process. 

You videos should not only demonstrate something useful for your customers, but you'll need a way to throw in a plug for your business that makes visitors curious and interested enough to visit your site for more information,

Knowing what to say when making your videos is crucial. You don't want to say too much, but you need to say enough to accomplish your goals.

The perfect video script will make viewers want and "need" what your company has to offer.  

• Attention Grabbing Headlines. You'll need a great headline (title) for a successful video demonstration.  

Did you know that people scan your headlines before deciding to watch videos, read blog posts or read ads?  That means you only have a few seconds to get your reader's attention.  

It also means that headlines (titles) are the most important part of any content that you will write or produce for your business. So be sure to spend time on your headlines

In thinking about your own experiences, what makes you pick up a newspaper or magazine? If you're totally online, what makes you look at one article over another one? For most people, it's usually an interesting picture or headline.

• Keyword Phrases. You'll want to also use keywords that will help people find your videos when they are searching online. 
• Calls to Action. Be sure to let viewers know the action they should take after viewing your videos.  Place links to product pages, sales pages or lead capture forms so that people who are interested can take action. Send them to a checkout page or a sales page so that they can get your products and services for themselves. 

Having a video formula means that you can blend these items together, (like the perfect recipe) to create business building content.

I'm New... How Can I Provide Proof?

So you're probably asking, how can I apply this to my blog? The answer is simple. Demonstrate more, talk less.

Demonstrate with videos, images, samples and testimonials. Even if you don't have a lot of testimonials, you can still offer proof. 

Here’s a few examples:

• Use Videos and Images - Demonstrate using videos and images of various stages of your work. For example, snap a photo at various stages of your manufacturing process. If you're selling a product, demonstrate how the product is used and how it solves problems and helps with challenges faced by your prospects and existing customers.  
  

Staging videos and images is a great way to demonstrate recipes, product manufacturing, and handmade or craft projects.   Another great opportunity to show proof is to walk potential customers through the ordering process. 

• Use Screenshots of Your Backoffice - If you claim to have an astronomical amount of web traffic or a certain amount of money that you've made, take a screenshot of your back office dashboard or PayPal account that proves what you're claiming. Be sure to blur out personal information, including the actual names of customers, phone numbers, addresses etc. to protect privacy.
• Use Screen Sharing and Video for Demonstrations - Use the video on your cell phone, or install screen sharing software on your computer. These screen shares can be uploaded to You Tube and Vimeo and shared on your blog.  Start doing short online demonstrations of your products, give your prospects tidbits of information that will help them with their challenges, or show users something that will help them use your product or service.
  
  
• Show Videos of Customers Using Your Products and Services. Take pictures and videos of your customers using your products and services. Get ideas from users about different ways of using your products. Gather testimonials from satisfied customers. Ask your customers to take pictures and videos of themselves using your products. 
  
  
• Do a Little Name Dropping - Create an image that has the logos of companies where your work has been featured.
  
  
• Use Surveys and Polls - Use quick surveys and polls to receive recent testimonials from your customers. As you complete projects and sales, poll your customers with a three to five question survey that includes how they like the product.  You can place surveys on auto-pilot after a certain number of days using your email auto-responder.  Always ask customers for permission before using their name and pictures for testimonials and quotes.
  
  
• Give Prospects Items They Can Take Away - Create "samples" of your work. That includes things like eBooks, mini courses, written product tutorials, infographics and tip sheets that your customers can download and use with your videos to learn how your product works and how it can help them resolve issues or pursue their interests.

In a world where smart content, including video, audio and demonstrations is still king, you can improve search engine rankings and have a larger impact on new and existing readers with content that shows that you are able to do what you say you can do.

Additionally, you want to show that you know what you're doing. Demonstrations will show that you not only know what you're doing, but that you're capable of surpassing your customer's expectations.